Monday, December 30, 2019

Creating a Business Report and Social Media - Free Essay Example

Sample details Pages: 2 Words: 661 Downloads: 7 Date added: 2019/04/10 Category Society Essay Level High school Tags: Social Media Essay Did you like this example? Do we know and understand what a business report is and the significance of one might be? Who would need to create a business report.? A business report in hindsight is simply outlining important factors of a specific project, or it can be a bit more informative and in-depth providing a detailed report regarding improved salaries, benefits, working hours, and even evaluating procedures within an organization. There are 5 easy steps to ensure you have an informative, yet effective presentation. When following these steps, it is also necessary to recognize how the social media platform and the way business information is delivered. Don’t waste time! Our writers will create an original "Creating a Business Report and Social Media" essay for you Create order First one must determine the scope (purpose) of a report. Try to understand why the report is necessary and how will it be effective. A business report can have exhibit a wide range of purpose such as organizational polices and procedures, ideas and concepts, as well as establishing control and coordination. The second step in creating a business report is understanding who your target audience or reader might be. For the data thats being provided to be clear and concise, some unique factors one will need to be considered when preparing your report would be, for example, ones educational level, position within the organization, age, preference, and attitude are all important factors to consider when preparing your report. Lets just say you are providing a presentation to a committee board regarding the development of a new recreation center in the community. You would want to be sure to think about any graphs or models that would best demonstrate any projections. Be sure to make the introduction visuals and ideas that will capture your audience attention. The third step after youve determined your audience, will be to analyze and organize the business information. It is most important to analyze the data within the information prior to writing to ensure the objective makes sense based on the information and data gathered and that will be presented. The analysis stage is particularly important because it assists in the ensure there is no bias in the business report. The fourth step of the report is providing or recommending any possible solutions for any problems encountered by the business. Often it is necessary to find the root of any problems that have or will likely recur. This is the time to discuss any topics, issues, concerns, and decisions should all be well organized in the report and ready to be presented to your audience. The ability to identify multiple solutions to these problems can prevent potential cost and complexity. Be sure to discuss all course of action plans within your report and assign responsibility to the appropriate individuals to execute the solutions. The fifth and final step in creating a business report is to review and refine the details of your presentation. This step gives you the opportunity to proofread your material for any grammatical and typographical errors, also make sure any number being used in statistical data is correct. If your information is valid, you want to make sure it looks as such visually. Since a business report is typically formal, your report should likely include headers, footers and page numbers. Often time asking a friend or coworker to review your report before presenting is usually helpful. End your presentation with a summary reflecting the presented data and clearly restate your point. In todays world of social media, any data provided small or large organizations will be reached and utilized by some social media platform. Social media platforms allow businesses to create a relationship with its current or future customers. Social media boards allow business to advertise, track vies and comments, and even gain statistical results. Social media has assisted in getting business in front of potential customers who may be interested in a service or product. Not only has social media changed the way of the world but has truly changed everything for the corporate world. Refence Brown, L. (2013). Effective business report writing.

Sunday, December 22, 2019

Essay The Significant Role of Money in Everyday Life

Money is a major driving force in our lives, and people will often act in immoral and exploitative ways to acquire it. This money-immorality association is well established in psychological research, with results consistently showing that subjects who are primed to think about money are later more likely to lie, cheat and steal than the subjects who were thinking about other factors. However, the study performed by Francesca Gino and Cassie Mogilner suggests that it is not necessarily money – or the love of it – that is the root of unethical behaviour; but instead it is the way the thought of money suppresses reflection. The researchers suggested that the tendency to cheat could be reversed by prompting people toward self-reflection.†¦show more content†¦Consequently, these studies together show that implicitly activating the concept of time may reduce cheating behaviour by encouraging people to engage in self-reflection and â€Å"reduces their ability to enga ge in this creative explanation for why what they are doing is okay†. The extent to which people behave in ways consistent with their moral convictions impacts their moral self-image. People are generally motivated to maintain a positive moral self-image (Monin Jordan, 2009) and while this motivation can lead people to rationalise and justify their immoral acts, it also leads people to behave in value consistent ways (Aquino Reed, 2002; Blasi, 1983; Damon Hart, 1992; Monin, Pizarro, Beer, 2007). Individuals build and maintain a positive moral self-image through behaviour they view as ethical, upholding this self-image by avoiding immoral acts. The desire to maintain a positive moral identity may motivate individuals to avoid contact with objects possessing negative moral associations for fear of moral contagion (Nemeroff Rozin, 1994). Contamination is associated with a strong emotional response and the motivation to distance oneself from tainted objects or people (Haidt, Rozin, McCauley, Imada, 1997; Rozin Fallon, 1987). Thus, it appears that m oral contamination can affect perceptions of desirability and value,and alter perceptions of something highly desirable, such as money. Therefore the need to maintain a positive moral self-image reducesShow MoreRelatedFactors That Influence The Model Of Reception That Shapes The Meaning Of Cultural Objects Essay1477 Words   |  6 Pagespositions not only influence cultural participation but also affect interpretations of texts themselves† (Childress and Friedkin 2012: 48). What this means is that people are biased because their positions in societies and their backgrounds plays a role in how they interpret and view things. These include their gender, race, economic class, etc. In the article, they talk about a study that was conducted using members of book clubs. These participants meet on a regular basis to discuss works of fictionRead MoreHenrik Ibsen s A Doll s House1005 Words   |  5 Pageswork will notice he tends to incorporate everyday problems into his work. Ibsen use of everyday problem gives audience better insight to better relate to his plays, and reflect upon their own situations which would also make his plays believable. Ibsen would make his endings occasionally open-ended. Ibsen would do this, so audience members could think for themselves. It would be up to the crowd’s own interpretation on how the characters would continue life. In The English Review article â€Å"A New WorldRead MoreImportance Of Basic Knowledge Of A Car1590 Words   |  7 Pagesis very relevant in our daily lives. Cars have a very active role in our everyday lives. Using them to get from point A to point B on a daily basis . Yet people seem to take for granted the reality of the situation ,at any given time any car can and will break. Knowledge of a motor is needed in basic life. With transportation on the rise, people seem to lack basic knowledge of what is beyond the dashboard of their own cars. Everyday people trust that when they come back from work or are doneRead MoreGeorge Levingers Definition of Close Relationships and How Its Changed Today792 Words   |  4 Pagesand group behavior, examined interpersonal relationships and what is needed to make one successful. He defined a successful close relationship containing five components; 1) frequent interaction, 2) between spatially near partners, 3) who share significant common goals, 4) exchange personal disclosures, and 5) care deeply about one another. His definition of interpersonal relationships is one part social, one part physical, and three parts psychological. Although I agree with the components of hisRead MoreInfluence Of Mass Media Essay1178 Words   |  5 PagesHow big of a role does mass media play on societies everyday lives? Communities often conform to one another and follow in the path of their peers. Media affects this by revealing new trends and showing a better way to perform at certain tasks. From the way consumers shop to the new style or fad going around media affects it all. Mass media especially affects the youth and teen because, their minds are much more vulnerable to what the see on TV, social media, and magazine. Media will even degradeRead MoreNew York Of The Twenties956 Words   |  4 PagesNew York in the twenties â€Å"marked significant changes in lifestyle and culture† (Boundless). The twenties were booming with new technology and ways of life. They were also in prohibition, which led to corruption and organized crime groups like the mafia. New York in the 1920’s is authentically portrayed in the The Great Gatsby as the epicenter of wealth, crime, and good times. First of all, the culture in New York City and Long Island in the 1920’s was roaring with many good and bad opportunitiesRead MoreThe Gilded Age Of The Late Ninetieth And Early Twentieth Century Essay1518 Words   |  7 Pages In the late ninetieth and early twentieth century; also known as the Gilded Age, there was a rapid growth in the Unite States’ economy and a large increase in population due to the significant changes made in the industrial industry of the country. The reasoning behind the rapid influx of European citizens migrating to United States was because payment wages in America were dramatically higher than those in Europe and the availability of jobs were also significantly higher as well. All the newRead MoreIndustrial Revolution Impact On Western Society1521 Words   |  7 Pagestravel and transport goods. It can easily be seen that the Industrial Revolution is one of the most significant events in the formation of Western Society. During t he period from 1780 to 1850 (Sherman and Salisbury 517), there were many technological advances made, and this period is known as the Industrial Revolution. The Revolution prompted massive economic growth, urbanization, changes in gender roles, and paved the way for the development of the modern Western society. Although the Scientific RevolutionRead MoreRequired By Working Parents Stay At Home Parents915 Words   |  4 Pagesis one of the problems faced by working parents. The impact of childcare complications for a workplace, education of children, and society as a rule, still cant seem to be all around coordinated into national approaches. For guardians who work for money or might want to work, childcare is a worry that is practically general. One way that specialists have been accepting different sorts of help with childcare is through their working environment. This paper is going to discuss three main topics thatRead MoreKeynesian Theory And The Difference Between Real And No minal Variables1126 Words   |  5 PagesEconomics is not only useful to those who use it to determine future outcomes for the world, but it is also an important part of society’s everyday life. We unknowingly understand concepts derived from economics when we are trying to make choices of what to buy, what to invest in, when to be conservative about spending, and much more. Understanding the Keynesian theory and the difference between real and nominal variables may not directly affect each other, but both play a part in how we relate economics

Friday, December 13, 2019

Radio Documentary Free Essays

RET potash a series called Documentaries on 1, these touch on may subjects and might be suitable for the longer version of this programmer. However, I would like to think that other stations will be willing to look at the subject matter and consider it as a stand-alone piece. The independent radio stations, Nearer – or LOAM, regularly do these kind of projects. We will write a custom essay sample on Radio Documentary or any similar topic only for you Order Now Radio Techniques Voice, passion, and the stark contrast will play the main element of my documentary. Music will be important, but not the main factor. I intend, at this time, to use a cut in as my intro. This will be a combination of low bass slow beat Music, overlapped by a girl crying, fading out to a door closing, heavy rain falling, and then introduction. Here I will come in and introduce my if rest guest†¦ Don’t have any plans to intermittently use sound effects through the programmer, however, that may change when look at post production; I’m not ruling it out at this time. Troubleshooting refer to take the approach of trying to see of any problems before bring my project to paper, think this is why it takes me longer settle on my assignment, and I know this is something I need to address. I do worry a bit that the voices of the two people I know may not be as strong within the programmer itself, but I plan to walk them through it a few times on a ‘Dry run’ before the actual show itself, and I hope this will make them more relaxed. REPORT Last year I was very lucky to meet a young Irish woman called Rosemary, she is homeless, she IS identity less, and she is clinically blind. Rosemary is one of fife’s very hard luck stories, but she is always smiling and she makes the most of life. The statistics for the homeless of Dublin, say an average of 1 60 people without permanent home or shelter, sleep on the streets of the capital city every night. This figure could be off by as much as 50/60 people per night however, as a lot of homeless people walk around during the night and then sleep on a park bench by day, so they aren’t included in the list. Every system that should have been in place to protect Rosemary, has failed her. She comes from a traveler background. Her mother left her when she was very nouns, and she was used and abused by a succession of supposed relatives. The department of social protection classify her as non-existent; she has no passport, no identity card, and no UPS number. She lives in a shed, when she can, and when that is not available, she sleeps in doorways, or relies on the kindness of homeless shelters to help her out. I met Rosier, on a bitterly cold night in Dublin city during a drive to bring clothes and food to the homeless, she was wearing sandals and her feet were purple with cold. It shocked me to the core that a young blind woman, could be homeless, feel her story serves airtime. I wanted this to be part of a bigger documentary, something that looks at the diversity Of life, initially just about Women, but ultimately across a wide divide. Shawn, is the proprietor of Sex Soap, a health based, body safe, sex toy distributor for both men and women. She could not be more different than Rosier. That said, the fact that they are female, both very close in age, both live in Ireland, and neither of them thought they would be doing what they do now, is the thread of my programmer. My show plans to look at the diverse lives of these two women, who, but for fate, could be so efferent. My guest Shawn, came about simply from following her on twitter. Her tweets, which one might expect to be lewd and disingenuous, are in fact very amusing, her ability to speak freely, and also her accomplished style of writing intrigued me. Couple that with the fact that she has won the Realer awards, and been asked to speak about safe sex and body conscious products, was enough for me to know I wanted to include her in this project. Originally wanted my show to be three voices, however, I felt time constraints would limit what each would get a chance to say, and I wanted the entrant to be relatively stark. I found that my time could have been put to better use, by not dithering over the little things, like who to put first on the running order, or how much information to include from research rather than letting their voices be the show. Did struggle with wanting the show to be purely their voices, and realizing that if I’m to market a brand, then I have to be a part of that branding. Women in business do have a harder time Of it than men that is a proven fact. Young women in business harder again, the sex industry business is just rife for negative connotations. However, engaged to find a young woman, filled to the brim with positivist, who speaks regularly at events to not only promote her business, but also to promote safe sex, and healthy lifestyles. Homeless people are generally branded as junkies, or alcoholics, trouble makers, or down and outs, with little if anything to offer to the world. My experience has taught me that is not true, and no more so than now when families are being made homeless against their will. I hope that the choices I have made with regard to imagery through music, different voices, and with the content of the programmer, shows a well- leaned out process. How to cite Radio Documentary, Papers

Thursday, December 5, 2019

Market Entry Strategy for a New Product and Start Up Business

Question: Discuss about the Start Up Business and Market Entry Strategy for a New Product in New Zealand. Answer: Introduction The report would be based on market entry strategy for a new product that would be developed in New Zealand and would be exported to San Francisco. The particular product selected for the venture is ready to eat food for employees of the Silicon Valley in San Francisco. The product would be mainly targeted at the Niche segment of the employees who depend on ready to eat products due to unavailability of time due to their strict work schedule. The main aim of the SME that would be discussed here would be to develop unrivalled ready to eat for the targeted sector and undertake an appropriate market entry strategy to enter the much competitive ready to eat food industry in San Francisco. New Product concept The product that would be developed for the purpose of exporting to San Francisco would be ready to eat food for the niche segment of employees working in the Silicon Valley in San Francisco. Reports highlight that the convenience and demand for ready to eat meals have played an important role in encouraging the growth of ready to eat meals in New Zealand. These convenient meals are seen to be very beneficial for time-poor consumers who do not have time for cooking or do not find it convenient to cook a proper meal. Companies like My Food Bag are major competitors in the ready to eat meal industry in New Zealand. The company offers ingredients and recipes in order to cook nutritious and delicious food quickly. However this effort by the company to promote nutrition in the ready to cook meals have been encouraging other companies in the ready to eat food industry to look for more nutritious alternatives like glutten free products etc. Thus the main aim would be the development of read y to eat meals that have nutritious ingredients that have value addition for the consumers. The key trend that is likely to influence the ready to eat food industry in the coming years is health and wellness. Thus the main aim should be the development of ready to eat products that are both delicious as well as do not compromise on the nutritional value. There are several players in the local market in New Zealand who have been developing niche products in this category which are gluten free and nutritionally beneficial as compared to the ready to eat meals which compromised on the health and wellness factor. However major players like Heinz and My food bag could be expected to enter this segment with the growing demand for nutritional ready to eat meals in New Zealand. More over market research in the ready to eat meals in New Zealand also highlights a growing demand for oriental and Asian flavors with changing ethnic demographics and focus on variety in taste. Bundle of benefits for the targeted Niche market The product development that is being focused in this particular paper is ready to eat food for IT and business people who are time- poor consumers and do not have the time to cook a delicious and nutritional meal. The product would be developed in New Zealand and would be exported to San Francisco Silicon valley and would use retort packaging. The existence of ready to eat meals could be seen in San Francisco but the main difference between those available ready to eat food and the one that would be exported from New Zealand would be the fact that these ready to cook food would be developed for the targeted niche market that is the IT and business people and would be completely nutritional products with a focus on gluten-free products (Chung and Enderwick, 2001). More over a focus could be seen on oriental and Asian flavors being developed in different parts of the world thus the SME in concern would be developing ready to eat food with oriental and Asian flavor which also have nutr itional value. The ready to eat products would not only be developed on Asian and oriental flavors but different food items would be available catering to different taste buds. The targeted market here would be the IT and business people in San Francisco Silicon valley and thus would be targeting the niche market in the ready to eat food industry. The main benefits of these products exported to the targeted market would be nutritional benefit which is mostly missing in ready to eat food items owing to the presence of gluten and other preservatives that could be harmful for daily consumption. More over the focus on development of oriental and Asian tastes would be a welcome change in the ready to food industry in San Francisco. The exporting of the ready to eat food products would be done with the help of retort packaging which are durable pouches for ready to eat meals. All ready to eat food products are sold in pouches and barrier bags which are double laminated layers and protect from spill, puncture and contamination. But the new product developed would be exported to the niche market in retort packaging which is a unique stand up pouch which are mainly used for meals like pasta, rice, soups etc. since many products would be having gravy retort packaging would be best suited for the product delivery (Doherty, 2007). More over the products would be targeting the niche business and IT employees and thus would have to provide food grade material for packaging and retort packaging is also well known for increasing the shelf- life of the product. Since the products would be exported to another country it would be important to use packaging which would increase shelf- life of the products. Retort packaging has become an important alternative to traditional canning methods and would be suitable for export purpose of ready to eat food products from New Zealand to San Francisco (Buckley and Casson, 1998). The targeted market segment would thus have multiple benefits from these newly developed ready to eat meals. Firstly time-constraint customers would be able to consume them without having to worry about nutritional factor and secondly they would have access to different flavors from around the world in ready to eat meals which is quite difficult to find in this segment (Anderson, 1997). Analysis your key competition in the target market and present their brief profiles The key competition in the targeted market could be tough with the presence of ready to eat meals in San Francisco. Wise company is a reputable name in the ready to eat and cook meals in the targeted market and with their online shopping option they could be the main competitors for the SME developing and exporting ready to eat meals from New Zealand. The company also has a special gluten-free food storage section which specializes in gluten free products in general. However the pricing is somewhat lower than the expected pricing of gluten free products to be exported to San Francisco Silicon Valley for Business and IT people (Goodnow and Hansz, 1972). Another competitor in the packaged food segment in the targeted country would be ADF food which mainly engages in exporting ready to eat food in different parts of the world. The company operates in 55 countries and deals in canned foods, chutneys, pickles, frozen food and ready to eat food. The company specializes in distributing orga nic Mexican food across the main stream US market. Thus could be seen as a major competitor in the ready to eat food industry. The company also has manufacturing units in different parts of the world like India and other regions which has brought down manufacturing costs. The company does not only cater to the niche market rather with their different brands like Aeroplane, Truly Indian, Ashoka, Soul, PJs, Camel etc they cater to different market segment from economic segment to the Niche Segment. PEST Analysis of US The PEST analysis would help in identifying the external market factors that could influence the expected ready to eat food business from New Zealand to San Francisco. The PEST analysis would help in highlighting the political, economic, social and technological factors that could influence the export business of ready to eat food in US. Political factors- The effective rule of law and the strong democratic set-up in US makes it an attractive business destination for the ready to eat food segment. The political condition of US could be said to be stable for export business. However the rules and regulations are strict and hence while targeting the niche market the quality of products would have to be maintained to keep on exporting ready to eat food in the country (Omar et al. 2009). Economic- US is the largest economy in the world and the services and manufacturing industries are the main source of its economic strength. With the 2008 recession there were growth in unemployment rates and an adverse impact on the economy of the country but the third quarter of 2014 witnessed economic growth with increases spending power of companies and both consumers. Hence the economic condition of US could be seen an important factor which could positively influence the exporting business. More over the ready to eat food could be said to be targeted towards the niche segment of business and IT people and the high spending power of the targeted segment suggests that the products would be instant hit with them (Burns, 2010). Social factors- Us has an increasing aging population which could be both negative and positive for the ready to eat segment. The ageing population would find it feasible to have ready to eat food but would focus on more nutritional option and hence these products would be suitable for them as they would be prepared keeping in mind health benefits. The products would be gluten free thus would be suitable for consumption of all age group. However the main targeted segment is the niche market of IT professionals and Business people. The products would be developed focused on several tastes like Asian, English, and Oriental etc and thus would cater to every taste bud. The growing time constraints of people are also encouraging them to look for easier alternatives and this is also applicable for food where more and more professionals prefer ready to eat food. But a healthier option is also preferred thus the export business of ready to eat food to the niche market would be much positivel y influenced by the social factors prevailing in US. Technological factors- innovation and technology could be said to be the corner stone of US economy and technological developments have helped the economy to grow. In such a scenario people would always prefer innovation in everything as well as food. They would require innovation in ready to eat food too and the export of gluten free Nutritional food would thus be welcomed in US. Persons of niche targeted buyers The persons of the niche targeted buyers would be the IT professionals and Business people of the Silicon Valley in San Francisco. These segments have been targeted for the new product which would be developed in New Zealand and exported to San Francisco since the products developed would be done for the niche market. The nutritional factors involved in ready to eat food segment would require the SME in New Zealand to develop gluten free products and products that have nutritional value for the targeted segment. Thus the pricing for development and packaging would be higher as retort packaging would be used for keeping the food fresh with a longer shelf-life. The targeted segments are the IT professionals and business people in Silicon Valley in San Francisco since these professionals have higher spending power and owing to their time constraints they majorly depend on ready to eat food. However with higher spending power they also look for more healthy alternatives as most of the re ady to cook food is developed with gluten as the main element and thus compromising on nutritional factors (Kolvereid and Isaksen, 2008). Thus the products developed on basis of health and wellness would attract the targeted segment. More over the availability of different flavors from around the world would make these products more popular with the targeted segment that have the money to spend on different flavors but not the time to cook. Targeting IT Business people who are busy The product is mainly targeted at the business and IT segment. These sectors are extremely stressful and prefer ready to eat food as compared to cooking food. The growth of the fast food industry in the US has been mainly because of such factors. However, the fast food industry also accounts for obesity and diabetes and therefore a healthier option is needed. The business conceptualized here has been to provide fresh healthy ready to eat food. Retort packaging technology would be used which would ensure the food value is retained and the food is fresh. Further, this process would also save space and thus exporting will be convenient. Canning process takes a lot of space and hence export costs would be high but in retort packaging the costs would be lower. Investigate the nature and structure of the global capital market for start-up/venture capital Start-up businesses need funds and these funds are mostly in form of venture capital or bank loans. It is quite difficult for a start-up to secure a bank loan because bank loans are mostly against securities. However, venture capitalists provide funds based on the lucrative business idea. Venture capitalists not only seek a percentage of return on the their investment but also claim equities in the company. The Silicon valley has been extremely successful mainly because of the availability of venture funds. The crowd funding concept has also been extremely popular in the US. After, the 2008 recession there has been a depletion in the global capital market and this is a major challenge for start-up businesses. The crisis in Europe too has been a major cause of concern for the global capital market. For this organisation there can be two options, either to secure venture funds from the domestic country or to look for international funds. The capital market has been highly fragmented an d local capital markets can be small and therefore looking into the global capital market can be effective (Carter et al. 1996). However, there are few considerations that have been illustrated in the figure below Capital markets and Venture capital availability in New Zealand The capital market in New Zealand has been stable and the effects of recession did not deplete the market. There are several venture funds that are available in New Zealand. The New Zealand private equity and Venture Capital Association Inc (NZVCA) is one of the organisations which aims at providing the worlds best platform for private investors. The organisation has been proactive in developing angel funds, seed funds and venture funds. The New Zealand Venture Investment Fund (NZVIF) is also another organisation which has been into private equities. There are several other organisations and angel investors who promote entrepreneurship in New Zealand and therefore it can be stated that the business would be capable of generating the funds that it needs for this start-up Two market entry strategies There are different market entry strategies available for the SME who would be developing ready to eat food for the niche market in San Francisco. The best entry strategy for the beginning would be exporting and joint ventures. But since it is an SME export strategy would be the best market entry strategy for the company for targeting the niche market in the ready to eat food in San Francisco Silicon Valley. Exporting is the most well established form of operating in a foreign market. The foreign market in San Francisco could be targeted with this market entry strategy. Direct manufacturing would not be required but significant investment would be required for marketing strategies. Analyse and selection one of the above strategy and provide justification in terms of your status as a SME Thus the market entry strategy that would be used for entering the ready to eat food market of San Francisco would be exporting where products would be exported to San Francisco to a central importing division that would be selling the products in the targeted market of the country. The main advantages of this market entry strategy is that it is less risky as the manufacturing would be home based. More over this strategy would help the SME to identify the overseas market before they invest in a Brick and mortar store for direct selling. It also reduces the potential risk factors while operating in an overseas market. However a major disadvantage could the fact that in the initial stages the company would have to be at the mercy of the overseas agent and would have a lack of control. However ready to eat products that are nutritional and gluten free are lesser in ready to eat food industry in San Francisco and hence these new products exported from New Zealand would be able to attract customers with their nutritional benefits as well as varied range of flavors. References Andersen, O. (1997). Internationalization and market entry mode: A review of theories and conceptual frameworks.MIR:Management International Review, 27-42. Birley, S., Westhead, P. (1994). A taxonomy of business start-up reasons and their impact on firm growth and size.Journal of business venturing,9(1), 7-31. Buckley, P. J., Casson, M. C. (1998). Analyzing foreign market entry strategies: Extending the internalization approach.Journal of international business studies,29(3), 539-561. Burns, P. (2010).Entrepreneurship and Small Business: Start-up. Growth and Maturity. Palgrave Macmillan. Carter, N. M., Gartner, W. B., Reynolds, P. D. (1996). Exploring start-up event sequences.Journal of business venturing,11(3), 151-166. Chung, H. F., Enderwick, P. (2001). An investigation of market entry strategy selection: Exporting vs foreign direct investment modesa home-host country scenario.Asia Pacific Journal of Management,18(4), 443-460. Doherty, A. M. (2007). The internationalization of retailing: Factors influencing the choice of franchising as a market entry strategy.International Journal of Service Industry Management,18(2), 184-205. Goodnow, J. D., Hansz, J. E. (1972). Environmental determinants of overseas market entry strategies.Journal of International Business Studies, 33-50. Kolvereid, L., Isaksen, E. (2006). New business start-up and subsequent entry into self-employment.Journal of Business Venturing,21(6), 866-885. Omar, M., Williams Jr, R. L., Lingelbach, D. (2009). Global brand market-entry strategy to manage corporate reputation.Journal of Product Brand Management,18(3), 177-187.