Apply The Prescribed Ethical Decimation Making Model (P.30 ) Useing Case Study

Apply The Prescribed Ethical Decimation Making Model (P.30 ) Useing The Article Port Hueneme Police chief resigns - Case Study Example As such, this paper is dedicated to evaluating the Ethical Decimation Making Model as discussed of this book. More so, the model will be compared to the actions taken by Port Hueneme Police chief through her resignation. As seen earlier, there are various hardships that a public administrator faces while on duty. Most of these challenges are ethical. Virtually, ethics are not simple and will often need one to evaluate the best alternative to balance them. In addition, ethics cannot be subdivided it is a continuous and process. Cooper revisits the peculiarity between principles, values, and codes of conduct among other in order to clearly show the continuity (Cooper, 2012). Moreover, the means through which organizations can be designed in order to support ethical conducts is very important. In addition, cooper revisits the reasons as to why people should be treated equally to acquire fairness and time at which should be treated unequally. In essence, there are various levels of ethical reflection these levels help the administrator to act in the best way possible. The expressive level that according to cooper is the realm of emotions that is characterized by frustrations, the level of ethical analysis, level of post ethical where the person ask s; why should I be moral. In this level the person has the fear of being caught, the conscience is demanding, and personal evaluation is at its highest levels. As presented in pg. 30 of the book it is very important when one is analyzing how ethics are applied by administrators. The model starts at the point where the administrator is faced with an ethical problem. The stage ethical problem will consequently force the administrator to reflect on the problem and equally define the ethical issues therein. This is the easiest part when solving ethical issues. However, it is not the end of the process. The administrator must therefore, identify what alternatives he/she has. Such alternatives

Providing visual support Essay Example for Free

Providing visual support Essay Nancy is 24 year old women and a house wife by profession. She is disabled by birth and totally dependant on wheelchair. She stays with her husband, who is software professional and busy most of the time. Being a housewife, Nancy has vey little technology knowledge and finds it difficult to use technology spontaneously. Nancy doesn’t want her disability to become her weakness and wants to work like a normal housewife, like cooking for her husband, washing utensils etc. She wants a kitchen which is universally designed and where she should be able to work effectively like a normal person with ease of use and learning being her first priority. How should an interior designer design a universally designed kitchen keeping in mind people like Nancy? †¢ Making the height of the kitchen cabinet, Cook top, Microwave stand accessible by wheelchair. †¢ Having an adjustable-height cabinets, can help all users to use them effectively. Also customizable design which can be changed based on user preferences also makes design effective and more usable. †¢ Having a removable sink and drying rack will give sufficient space for food preparation. This can again be re-fitted as and when required. Thus giving flexibility to people like Nancy or old aged people, who can’t stand and cook. †¢ Foldable cabinet doors under cooktop, providing sufficient knee space. †¢ Providing visual support can also help users to use kitchen more easily and effectively. †¢ Voice based support in kitchen can also be a good idea, thus making design accessible for people with low vision. †¢ Automated dishwasher or microwave system can help them easily placing dish without much effort. Let’s see some examples of universally designed kitchens Persona 3. He is a retired professional and stays alone in his 2 bedroom apartment which is on the 10th floor. He finds it difficult to walk and climb stairs and also have sight problem. Rodney has very little technology knowledge and finds it difficult to remember things, due to his growing age. He depends on electronic wheelchair most of the time. He needs an elevator system in his apartment which can accommodate his wheelchair also, making his life easy at this age. How can we make a universally designed elevator? †¢ Increasing the width of the elevator hence giving ample space to use wheelchairs and thus making it approachable †¢ Big display screen, which displays the floor details big and clear, thus accommodating people like Rodney to use it with ease †¢ Voice based support system, which informs the user which floor the user is in, can also help the disabled user to use them effectively. Let’s see example of a universally designed elevator Conclusion: Irrespective of age, ability or disability and situations, every has the right to effectively use any products or services, hence designers should always be conscious about this fact and implement their design ideas to serve one and everyone. This is what universal design means. Bibliography http://idea.ap.buffalo.edu/ http://www. design. ncsu. edu/cud/about_ud/udprincipleshtmlformat. html#top Frascara J. , (1997), User-Centred Graphic Design: Mass Communication and Social Change, Taylor Francis, London

Aggression: Biological, Psychological and Cultural Explanations Essay

Aggression: Biological, Psychological and Cultural Explanations Most people will agree that aggression can become dangerous and that it is a serious problem. The source of different acts of aggression is trying to be understood from medical, psychological and cultural perspectives. Some scientists try to treat the abnormal aggressive behavior with medication, while others go deeper and try to find out why they have abnormal behavior. Some answers are biological, like genes and hormones, other answers are psychological, like rejection as a cause of aggression, and still others are cultural, blaming aggression on violence in the media. Some men who are aggressive are being treated by scientists who are using SPECT, Single Photon Emission Computerized Tomography, to identify regions of the brain that are causing the problems with aggression. (1) SPECT creates a color picture of the blood flow and activity in the brain and variation in color reveals abnormalities and damaged regions. (1) Unusual increased or decreased activity that are key in causing aggression are often found in three areas of the brains. (1) Aggressive thoughts reside in the left temporal lobe; the anterior cingulate gyrus controls repeated thoughts and amount of attention given to something; and the prefrontal cortex controls impulse. (1) Usually aggressive men have too much or too little activity in the left temporal lobe, too much activity in the anterior cingulate gyrus and too little activity in the prefrontal cortex so that they cannot control themselves. (1) By identifying which region or regions are abnormal scientists can prescribe the bes t drug treatment for that specific person. Drugs help balance the activity in their brains, but why are they im... ...s. (12) Rejection was found to be a direct cause of aggression. So, both the presence of weapons and the feeling of being rejected aid in increased, abnormal aggressive behavior. We have begun to look at different explanations of the why's and how's of aggression. Different biological, social and psychological reasons are presented and are equally supported and rejected. One thing that can be determined by acknowledging the different possible causes of aggression is that there is not one thing that causes aggression, because everyone acts differently to different problems. Not everyone who is rejected acts out aggressively, so maybe some of the people who do act aggressively have other problems that are biological in nature. Aggression is a bio-psycho-social issue that is being addressed, and needs to be addressed in the future, from all different perspectives.

Life On Mars Essay -- essays research papers fc

Life on Mars If life ever evolved on any of the other planets, Mars is the likeliest candidate. After Earth, Mars is the planet with the most hospitable climate in the solar system. So hospitable that it may once have inhabited primitive, bacteria-like life. Outflow channels and other geologic features provide extensive evidence that billions of years ago liquid water flowed on the surface of Mars. Continuing changes is an accomplishment in modern American technology and it gives the world a step forward in finding the real truth about existing life on Mars. Hurtling in from space some 16 million years ago, a giant asteroid slammed into the surface of Mars and exploded with more power than a million hydrogen bombs. This caused huge quantities of rock and soil to fly into the thin Mars’ atmosphere. While most of the rocks fell back to the surface, some of the debris, fired upward by the blast at high velocities, escaped the weak tug of Mars’ gravity and entered into orbits of their o wn around the sun. Scientists believe that the earth’s gravity caught some of the debris and pulled it into the earth. Scientist Digregorio, Barry E (B4) stated that inside the debris of falling rock, were microorganisms. He notes that the microorganisms may have been the very start of life, as human civilization knows it. There is no way to prove his theory true, but it is a strong possibility. Similarities in planets led scientists to believe there is a common bond between Venus, Earth, and Mars. In August 1960 the new science of astrobiology was given the name â€Å"exobiology,† the study of the origin, evolution, and distribution of life in the universe. Venus, Earth and Mars share similar amounts of carbon dioxide, indicating a similar origin for these worlds, even though much of Mars’ carbon dioxide mysteriously emerges from the soil and some from the polar ice cap. A theory is that â€Å"anaerobes† lived on all the planets. Anaerobes can only live without oxygen. When the Earth’s ozone started to form, over half the world’s organisms of anaerobes died off and later evolved to become aerobes, which can only survive with a constant supply of oxygen. Scientists believe that the high surface temperatures on the dark areas of Mars may be explained on the presence of living vegetation placed upon a dry vegetable mold. Coblentz, a scientist of physics and astrology, created a theory that ... ...is or ever was life on Mars. Bibliography Burgess, Eric. To the Red Planet. New York: Columbia University Press, 1978. Account of the Viking expedition. Chandler, David. Life on Mars. New York: E. P. Dutton, 1979. Explores the possibility of life on Mars. Gibbons, John, et al. Exploring Moon and Mars: Choices for the Nation. Washington, D.C.: U.S. Government Printing Office, 1991. A report by the Office of Technology Assessment. Matsunaga, Spark. The Mars Project. New York: Hill and Wang, 1986. Senator Matsunaga calls for a joint U.S.-Soviet manned mission to Mars. Miles, Frank and Booth, Nicholas. Race to Mars. New York: Harper & Row, 1988. Mars mission concepts. Pittendrigh, Colin, et al, eds. Biology and the Exploration of Mars. Washington, D.C.: National Academy of Sciences National Research Council, 1966. Report of a study held under the auspices of the Space Science Board. Works Cited Dick, Steven J. Life On Other Worlds. Australia: Melbourse, 1998. Digregorio, Barry E. Mars The Living Planet. Califronia: Berkeley, 1997. Goldsmith, Donald. The Hunt for Life ON Mars. England: Middlesex, 1997 Jakosky, Vuce. The Search for Life on Other Planets. New York: New York, 1998.

Leader member exchange theory Essay

Leader Member Exchange Theory Considerable research has shown that leaders can significantly influence individual, group, and organizational performance (Gerstner & Day, 1997; Judge, Piccolo, & Ilies, 2004; Lowe, Kroeck & Sivasubramaniam, 1996). Different leadership theories articulate a number of mechanisms through which leaders have such influences (Northouse, 1997). An alternative approach to understanding leaders’ influence on individual follower or subordinate effectiveness is through the focus on dyadic relationships between leaders and each of their subordinates (Dansereau et al., 1975). LMX, originally called vertical dyadic linkage (VDL), was developed approximately 30 years ago by Dansereau et al. (1975) as a response to average leadership style (ALS), which assumed that leaders maintain similar relationships with all of their employees. LMX broke away from this conceptualization by highlighting the way leaders differentiate between their subordinates by creating in- groups and out-groups. In-group members have high quality exchanges characterized by â€Å"mutual trust, respect, and obligation† (Graen & Uhl-Bien: 227), whereas out-group members have low quality exchanges that have less trust, respect, and obligation. LMX is a dyadic theory that has its roots in role theory (Dienesch & Liden, 1986; Kahn, Wolfe, Quinn, Snoek, & Rosenthal, 1964) and social exchange theory (Blau, 1964; Cropanzano & Mitchell, 2005). The basic principle of leader–member exchange (LMX) is that leaders develop different types of exchange relationships with their followers and that the quality of these relationships affects important leader and member attitudes and behaviors (Gerstner & Day, 1997; Liden et al., 1997; Sparrowe & Liden, 1997). LMX suggests that supervisors choose those they like and / or view as strong performers to fill the more important organizational roles. Conversely, the lesser roles are assigned to those subordinates who are less liked or viewed as less capable. Subordinates selected for the more important roles establish close, high-quality LMX relationships with their supervisors, characterized by trust and emotional support (Dienesch & Liden, 1986). From these high-quality relationships, subordinates receive several advantages including formal and informal rewards, favor doing, ample access to supervisors, and increased communication (Dienesch & Liden, 1986; Graen &  Scandura, 1987; Wayne,Shore, & Liden, 1997). On the other hand, subordinates in low-quality LMX relationships have exchanges with their supervisors that reflect low levels of trust and emotional support and few, if any, benefits outside of the formal employment contract (e.g., Dienesch & Liden, 1986). High-quality leader–mem ber relationships or exchanges are characterized by high levels of trust, interaction, support, and formal and informal rewards (Dienesch & Liden, 1986). Such relationships include the exchange of material and nonmaterial goods that extend beyond what is specified in the formal job description (Liden et al., 1997; Liden & Graen, 1980). Research on leader–member exchange (LMX) has shown the value of high-quality leader–member relationships in organizations (Graen & Uhl-Bien, 1995; Liden, Sparrowe, & Wayne, 1997). Leaders and followers in these high-LMX relationships often report enhanced levels of satisfaction and effectiveness, as well as mutual influence, more open and honest communication, greater access to resources, and more extra-role behaviors (Gerstner & Day, 1997). Low-quality relationships, in contrast, appear to put subordinates at a relative disadvantage in terms of job benefits and career progress (Vecchio, 1997). In low-quality relationships, members receive less access to the supervisor, fewer resources, and more restricted information, potentially leading to dissatisfaction in the job, lower organizational commitment, and employee turnover (Gerstner & Day, 1997). Sparrowe and Liden noted, â€Å"the quality of the member’s exchange relationship with the leader, which is based on the degree of emotional support and exchange of valued resources, is pivotal in determining the member’s fate within the organization† (1997, p. 522). In support of the theory, empirical research indeed has demonstrated that LMX has significant influences on outcomes such as task performance, satisfaction, turnover, and organizational commitment (Gerstner & Day, 1997). So much research on LMX has accumulated, with the large majority focusing on outcomes, that a meta-analysis (Gerstner & Day, 1997), three literature reviews (Graen & Uhl-Bien, 1995; Liden, Sparrowe, & Wayne, 1997; Schriesheim, Castro, & Cogliser, 1999), and a new book series (Graen, 2004) have been conducted. All five of these research efforts state that positive organizational and individual outcomes are the primary results of high-quality LMX relationships. These positive outcomes are based on role the  ory and social exchange theory as subordinates in high quality exchanges receive better roles, increased communication, higher levels of trust, and increased access to the supervisor. Some of these positive outcomes include higher performance ratings, better objective performance, increased commitment. A number of other LMX studies have focused on how leader and member characteristics such as gender (Milner et al., 2007), socio-economic status (Duchon, Green, & Taber, 1986), and age and education (Tsui & O’Reilly, 1989) may influence the leader-member relationship. In particular, the relationship between gender and LMX has been well documented. Research has shown that supervisors with same-sex subordinates are likely to develop higher quality LMXs than those supervisors of the opposite sex (Milner et al.; Wayne, Liden, & Sparrow, 1994). Further, Lee (1999) found that perceived quality of LMX affects subordinates’ expectat ions in overall communication patterns with the supervisors depending on their gender. Additionally, correlations between subordinates and supervisor rating of LMX were significantly higher for female subordinates of female supervisors than for female subordinates of male supervisors (Varma & Stroh, 2001). LMX theory articulates the development of a work relationship between the supervisor and the subordinate. LMX researchers proposed various models of this process (Dienesch & Liden, 1986; Graen & Scandura, 1987; Graen & Uhl-Bien, 1995). Graen and Scandura’s (1987) role-making model described LMX as comprised of three phases: role-taking, role-making, and role routinization. In the role-taking stage, the leader makes a request or assigns a task and evaluates the member’s behavior and performance to assess the underlying motivation and potential. This phase corresponds to the first step in Dienesch and Liden’s (1986) model in which demographic characteristics and personalities may influence the initial interaction between the two parties. Role-making is the continuation of the developmental process where the nature of the leader–member relationship becomes more defined. It is at this stage that managers and subordinates begin to cement the relationship (Bauer & Green, 1996). The leader provides an opportunity to the member by assigning an unstructured task. If the member accepts that opportunity, the relationship continues to develop into a high-quality exchange relationship (Liden et al., 1997). The third stage is role routinization. At this point,  leader and member develop a common understanding and clear mutual expectations. The behaviors of the leader and member become interlocked (Graen & Scandura, 1987) and the quality of exchange typically remains stable after this phase (Liden et al., 1997). Perspective taking involves the ability to consider and appreciate the perceptions and viewpoints of others and â€Å"see the world through their eyes.† As individuals take the perspectives of others, they understand others‟ behaviors in a way closer to how they understand their own behaviors. As Davis, Conklin, Smith, and Luce (1996) have pointed out, â€Å"self/target overlap† occurs when we take another’s perspective, and the perceived others becomes more self alike. Kuhnert and Lewis suggested that supervisors‟ perspective taking capacity (how many perspectives they are able to hold simultaneously) is manifested in the degree to which their leadership styles are characterized as transactional versus transformational. The authors argue that managers who take others‟ perspectives as part of their own perspective (Kegan stage 3) are likely to engage in transactions of higher quality, involving â€Å"non-concrete† rewards such as emotional support, mutual respect, and trust. Managers who are unable to effectively integrate others‟ perspectives into their own (Kegan stage 2), are more likely to have transactions of a lower quality with their subordinates, based on â€Å"concrete† rewards such as pay increases, benefits, or other tangible outcomes. References Graen, George B. and Uhl-Bien, Mary, â€Å"Relationship-Based Approach to Leadership: Development of Leader-Member Exchange (LMX) Theory of Leadership over 25 Years: Applying a Multi-Level Multi-Domain Perspective† (1995).Management Department Faculty Publications. Paper 57. James L. Soldner,â€Å"Relationships among leader-member exchange, organizational citizenship behavior, organizational commitment, gender, and dyadic duration in a rehabilitation organization† (2009).Dissertation. Kenneth J. Harris, R. B. (2007). Personality, Leader-Member Exchanges, and Work Outcomes. 92-96. Lunenburg, F. C. (2010). Leader-Member Exchange Theory: Another Perspective on the Leadership Process . INTERNATIONAL  JOURNAL OF MANAGEMENT, BUSINESS, AND ADMINISTRATION , 1-3. Moates, K. N. (2007). PERSPECTIVE TAKING AND LEADER-MEMBER EXCHANGE. Maslyn, John and Uhl-Bien, Mary, â€Å"Leader–Member Exchange and Its Dimensions: Effects of Self-Effort and Other’s Effort on Relationship Quality † (2001). Management Department Faculty Publications. Paper 17. Mayer D.M. (2004). Are you in or out? A group-level examination of the effects of LMX on justice and customer satisfaction. (Doctoral dissertation) University of Maryland. Remus Ilies, J. D. (n.d.). Leader–Member Exchange and Citizenship Behaviors: A Meta-Analysis . journal of applied psychology, 269-271. Terri A.Scandura, E. K. (2009). Trust and Leader Member-Excahnge. Journal of Leadership and organizational studies, 109.

Why We Hate HR Essay Example

Why We Hate HR Essay Example Why We Hate HR Paper Why We Hate HR Paper It is a matter of fact that question of human resources is rather contradictive area for discussion. Some realize that it is an unexhausted source of labor force, whereas others suggest that human resources aren’t provided with proper treatment and attitude. The author of the article provides relevant example about current challenges of human resources persuading readers that contemporary human resource are locked inside the room without being praised and respected. The author uses rather interesting style of witting to attract readers and make them aware of the current problem. Actually, I agree with author in many points; however some proves are too exaggerated and don’t reflect the real situation. I agree with the author suggesting that human resources (HR) are neither leaders nor strategists, because they are not allowed to show their possibilities and force in the area. They are like working instruments needed by the company in achieving the desired goals. Nevertheless, there is a question: why HR has to on a par with company’s leaders? It is apparent that HR are hated and disliked in many companies. Current surveys revealed that only 58% of employees find their job favorable, whereas others complaint they are provided with few opportunities. Actually HR can’t be considered â€Å"evil†, because usually they are smart and interested in performing their job better. The author admits that HR has to be â€Å"joined to a business strategy at the hip†. It is useful, because HR will be motivated and stimulated. It is apparent that HR isn’t willing to hire only independent thinkers, because they tend to pursue labor efficiency. An employee should realize that HR doesn’t work only for him, because it is the government that has created labor regulation. Many consider that HR’s task is to protect corporate assets, though such information is invalid. It is claimed that they pursue uniformity and standardization hated by employees. Surely Hr is hated, though they perform such important tasks as hiring, training employees. They try to ensure that employees have their place in the company. (Well, Here’s a Rocking Party 2006) References Chiavenato, Idalberto. 2001. â€Å"Advances and Challenges in Human Resource Management in the New Millennium†. Public Personnel Management, 30, 17-25. Iii, Edward E. Lawler. 2003. Creating a Strategic Human Resources Organization: An Assessment of Trends and New Directions. Stanford, CA: Stanford University Press. Kim, Pan Suk. 1999. â€Å"Globalization of Human Resource Management: A Cross-Cultural Perspective for the Public Sector†. Public Personnel Management, 28, 27-37. Well, Here’s a Rocking Party. (2006, August). Fast Company, 42-48.

A 5-Step Guide to Revising Your Writing

A 5-Step Guide to Revising Your Writing When writing a paper, getting your thoughts collected, organized and onto paper is the first major hurdle. This alone is enough to send some students into a panic as they feel the pressure is on to churn out a final draft on their first try. The truth is that the first draft of your paper should be little more than an extended stream of consciousness on which you can build, tweak and finally produce your masterpiece. Revising your paper doesnt have to be difficult, though. Heres well give you a 5 step road map to revising that rough draft into the literary masterpiece you know it can be. Step 1: Just Write! The first step is to just get your thoughts down onto paper. Many times, this is one of the hardest steps since staring at a blank page can be intimidating for even the most seasoned writers. To get the ball rolling, begin by setting up a loose outline of what you want to write. Even if your rough draft outline begins with just vague ideas, questions to yourself and off topic tangents, it doesnt matter. This is simply meant to give you a framework on which to build. Bulk out your outline with quotes, statistics and other facts to act as touchstones throughout the paper. As you copy and paste facts, figures or relevant quotes, be sure youre keeping all sources in a separate document. For now, dont worry about formatting, spelling, grammar or even lucidity. See also How to write an introduction to an essay and How to begin and end your essay. Step 2: Begin Tying it Together Now that you have a basic framework, you can start tying everything together. This draft should be more cohesive and you can consider it your Working Draft. You may still go off on unrelated tangents and theres still no need to worry about spelling or grammar. You should, however, focus on tying arguments into your main point. You can help this process by identifying your papers main point establishing the point of the paper (to inform, argue, defend, etc) write your thesis statement (highlight this or put it in bold so you can find it easily as you continue to write) make sure each paragraph has a topic sentence and evidence or support directly connected to it get rid of off topic sections (if you think they could come in useful later, save them to a different file) This will help you bring the paper together and, by now, it should start reading more fluently. Read through it a second time and continue to cut the fat until it reads well and doesnt have a lot of superfluous information that could distract readers. Step 3: Read it Like a Reader The best way to check this step off the list is to sleep on it. Once you have a working draft, save everything and then dont look at it again for at least a day. Then, sit down and read it with your reader in mind. Consider the arguments they may come up with against your point or how they may interpret some of your conclusions. Look for any spots of fuzzy logic and begin to highlight and fix any problems in structure, grammar, spelling or in the way the paper flows. If you find sections jumping around too much, use transition paragraphs to help make it easier to follow. Move around paragraphs or entire sections if thats what it takes to make the paper easier to follow for readers. Step 4: Read it Out Loud Reading through your paper out loud engages your hearing which can help you identify misplaced punctuation and also helps to engage other parts of your brain which can boost creativity. Read from a hard copy so that you can easily make notes as you go through the paper. You can also record your reading so that you can just make verbal notes which may help since you wont have to stop and write things down. You can also highlight clunky areas on your hard copy to come back and rework later. Step 5: Get Critical Now is the time to read through your paper with a truly critical eye. Once youve added your notes from your final reading and tightened up the paper, its time to read it like you want to find something wrong. Get as critical as you can and highlight any areas that dont read well or which seem confusing. You should have some idea of what your instructor wants as well as what they are likely to focus on. Does this professor love shooting holes in a students argument? Look for any tiny loophole and address it in the relevant section. Or maybe its a professor who looks for errors in formatting, bibliography or footnotes. Tweak the paper with the reader in mind in order to deliver a perfectly tailored paper.

Farewell My Concubine essays

Farewell My Concubine essays There are many themes that permeate Chen Kaiges film, Farewell My Concubine. Fore the purposes of this paper they will be presented in three parts: historical perspective, sexual identity and relationships, and social commentary/criticism. Although some critics of the film make the argument that the film is not about a historical perspective, but rather on sexual identity and human relationships, it is not possible to altogether excuse the historical elements of the film, because there are few and the ones shown are extremely critical to the other themes the movie presents. So then one must question not whether these historical scenes are important in analyzing the film, but why was each historical event selected to be used, and how does it add to the other themes of sexual identity, relationship interaction, and social commentary and criticism? While the films main plot follows the relationship between two Beijing Opera stars, Duan Xiaolou and Cheng Dieyi, from their childhood to old age, there are also many subplots, such as the fragmentation of their relationship as a result of Duans marriage to Juxian and the historical events that challenged their loyalty to each other in the face of physical and emotional torture. It is the combination of all of these plots in the context of the three thematic approaches presented in this paper that the full effect of Chen Kaiges film may be realized. Historically, Farewell My Concubine covers the time period from the late Qing dynasty to the post-Mao era, mainly focusing on two key events in Chinese history, the Japanese invasion and the Cultural Revolution. The Japanese invaded China and entered the capital of Beijing in 1937. This invasion launched the pacific front of the Second World War whose fighting didnt end until 1945 with the Americans atomic bombing of Japan. The atrocities committed by the Japanese are shown in the scenes following Duan ...

Synesthesia and language Essay Example | Topics and Well Written Essays - 250 words

Synesthesia and language - Essay Example alphabetic writing, hindered knowledge-making into everlasting signs in rows on flat faces, signs someone could come back to and still they had not changed (Slattery, 2005). These signs set up increasingly much deeper disconnections between space and time and between emotion and reason. Slattery (2005) argues that the alphabet is the cybernetic technology, which transformed everything. Synaesthesia, in this viewpoint, promises of reconnection of noesis, recovery of long-lost unity, in ourselves, amongst ourselves and also within the world. Psychedelics create synaesthesias with a noetic eminence, at intense, supersaturated and high-bandwidth release rates, in addition to bringing tales of fresh forms of language, which both develop and express these articulated states of consciousness (Slattery, 2005). They might appeal to some profound yearning for knowledge not offered as information organized in hierarchical structures, cautiously classified, but arriving live and lively, zany, ge sturing, maybe, even alien. Slattery’s (2005) tales of the DMT self-transforming machine pixies made of language providing insufferably high-speed, reduced blasts of pure and extremely alien gnosis, as well as the mushroom experiences deep with the logos, observed and heard in synaesthetic harmony, strange as they are, have been found, in differed forms, by many

Retroviridae Essay Example | Topics and Well Written Essays - 3000 words

Retroviridae - Essay Example Based on the similarities in amino acid sequences in the reverse transcriptase proteins of retroviruses (Coombs, Medscape, the retroviruses can be classified into: alpharetroviruses, betaretroviruses, gammaretroviruses, deltaretroviruses, epsilonretroviruses, lentiviruses and spuma-viruses (Table-1). The alpharetroviruses, betaretroviruses, and gammaretroviruses are considered simple retroviruses; the deltaretroviruses, epsilonretroviruses, lentiviruses, and spuma-viruses are considered complex (Coombs, Medscape). Avian sarcoma and leukosis viral group, mammalian B-type viral group, murine leukemia-related viral group, human T-cell leukemia–bovine leukemia viral and D-type viral group were formerly known as oncogenic retroviruses (Coffin, NCBI). Retroviruses are further classified into simple and complex categories based on the organization of their genomes. There are 3 major coding domains which are common to all the retroviruses. These domains have information for virion proteins. The domains are known as gag, pol and env. Gag directs the synthesis of internal virion proteins that form the matrix, the capsid, and the nucleoprotein structures. Pol contains the information for the reverse transcriptase and integrase enzymes and env contains information for the synthesis of the surface and transmembrane components of the viral envelope protein. In addition to all these major coding domains, there is one smaller coding domain common to all retroviruses. It is called pro and it codes for the virion protease. Simple retroviruses are those which carry only this elementary information. All oncogenic members except the human T-cell leukemia virus–bovine leukemia virus (HTLV-BLV) genus are simple retroviruses. Complex retrov iruses code for additional regulatory non-virion proteins derived from multiple spliced messages. The additional coding domains include tat, rev, etc.

Higher education in gulf countries Essay Example | Topics and Well Written Essays - 500 words

Higher education in gulf countries - Essay Example Through higher learning schedule, each country manages to meet its wants of eligible and trained labor forces which labor market wants and which its state development requires. Higher education universally experiences many of the adjustments, transformations and problems imposed by technical and information developments of the modern evolution. More so the future development and constancy of any financial system is determined by the capability of its education scheme to position people with the essential knowledge and effectively incorporate them into the labor force and contribute to the state’s economy. To perfect, education has often been viewed as a fundamental component of human well fare and national output. Gulf states is a suitable short name for the Arab states of Bahrain, Kuwait, Oman, Qatar and the united emirates in and Saudi Arabia. Gulf nations are associates of the collaboration council for the Arab countries of the gulf. These states are usually called gulf cooperative countries. The Gulf States are known to have a common regional culture. Although their status quo and rate of development differ, these states share similar features that exemplify their economic and education sectors for instance overreliance on oil, a dominant public sector with an important economic surplus, a young and quickly growing national labor force and overdependence on expatriate labor. These sate also face similar problems to put up with for example they face difficulties in expanding their economies, addressing low production and labor force setbacks, increasing the non-oil private sector, and improving the ability of managerial and public sector organizations. Several years ago, most third world countries especially the Arab Gulf States have come to discover a good education scheme as a basis of the economic progress. The necessity for the education

Mood disorders Essay Example | Topics and Well Written Essays - 250 words

Mood disorders - Essay Example In addition there was also a complete loss of interest to do work unlike the normal days. Hobbies that were exiting earlier did not kindle any interest when under depression. Concentrating and decision making became extremely difficult. There was also a decrease in communication with people in the family as well as among friends. The normal routine processes such as sleeping and eating were also affected as there was no sound sleep and loss of appetite was also present. These also contributed to general body and mind weakness. All these led to suicidal tendencies as there was a constant fear in the mind and also a very pessimistic approach to life. Thus given my experiences, I would also expect similar symptoms in a client reportedly suffering from depression and hypomania. He/she should exhibit lack of interest in routine work to begin with as this would be the first noticeable symptom in these individuals as things that were exiting to perform earlier on would not mean anything during times of depression. These could be noticed and reported by the family. Other signs that could be overlooked by family members such as difficulty in remembering and concentrating, weight loss due to appetite loss and other physical changes due to erratic sleeping patterns would also have to be studied. In some cases the person might exhibit irritability and fear. They might break down suddenly without any reason or could burst out in anger. They might speak to themselves assuming they are addressing some other person. They could show decreased interest in sexual activities and other enjoyments. They would not care for their physical appearance and changes in their personal hygiene could also be present. A feeling of low-self esteem and unworthiness generally induces suicidal thoughts and the person might have attempted to suicide in one or more instances or might constantly talk about their

Ecotopia by Ernest Callenbach Essay Example | Topics and Well Written Essays - 250 words

Ecotopia by Ernest Callenbach - Essay Example They are not in any way inferior or less powerful than the male race. In fact, in the book, it expresses a desire to look at gender without attaching certain and specific roles to it. Women don’t have to be born with an already fixed set of actions and functions in the society that are expected of them. Women can now do what all men can. The book additionally points out that when it is said that women should have more power in the society than what they have now, it clearly also expresses that they do not overpower the men either. As a response to this notion of absolute equality of gender, I personally think that this should truly be the case in a better world. Both men and women should be given equal opportunities, and roles should not be attached to their gender so as to not limit them from the work or functions they might want to have in the society. Who is to say that women should be the one to stay at home and do the household chores while the men should be the one to work and earn the money for the family? Who is to say that women are incapable of performing certain jobs than men, that women may not be as strong or as powerful as men? Today, we are already seeing changes that are moving towards gender equality. More and more women are now becoming more empowered. Compared to the olden times, we are now seeing a significant change in the way people perceive gender and the roles that play around them in the society. Less and less functions and responsibilities are limited and are expected now for each ge nder. With the onset of the age of modernity, people are now starting to realize that with gender equality comes a better world. There is no longer any prejudice or discrimination for both genders, and people are no more liberated to do what they want to do without being condemned or hindered. Although we still see today that men and women are still not completely equal in the society as

Mood disorders Essay Example | Topics and Well Written Essays - 250 words

Mood disorders - Essay Example In addition there was also a complete loss of interest to do work unlike the normal days. Hobbies that were exiting earlier did not kindle any interest when under depression. Concentrating and decision making became extremely difficult. There was also a decrease in communication with people in the family as well as among friends. The normal routine processes such as sleeping and eating were also affected as there was no sound sleep and loss of appetite was also present. These also contributed to general body and mind weakness. All these led to suicidal tendencies as there was a constant fear in the mind and also a very pessimistic approach to life. Thus given my experiences, I would also expect similar symptoms in a client reportedly suffering from depression and hypomania. He/she should exhibit lack of interest in routine work to begin with as this would be the first noticeable symptom in these individuals as things that were exiting to perform earlier on would not mean anything during times of depression. These could be noticed and reported by the family. Other signs that could be overlooked by family members such as difficulty in remembering and concentrating, weight loss due to appetite loss and other physical changes due to erratic sleeping patterns would also have to be studied. In some cases the person might exhibit irritability and fear. They might break down suddenly without any reason or could burst out in anger. They might speak to themselves assuming they are addressing some other person. They could show decreased interest in sexual activities and other enjoyments. They would not care for their physical appearance and changes in their personal hygiene could also be present. A feeling of low-self esteem and unworthiness generally induces suicidal thoughts and the person might have attempted to suicide in one or more instances or might constantly talk about their

Review of Final Exam Essay Example | Topics and Well Written Essays - 250 words

Review of Final Exam - Essay Example The south and the north portray a difference in the triumphing denomination. The south is stalwartly going traditional, and even reactionary based on the economically advanced nations. The Roman Catholic draws characteristics of being traditionalists and fideistic and or radical protestant evangelical or Pentecostal sects. The difference in the Anglican understanding of the bible bring up the question if this is a splintering or simply a realignment, but whichever the case, we are now two different churches. Cultural imperialism, clearly highlighted in the laws of globalization and correctly defined as homogenization standards of tests, behavior, cultures among others. The hollywood, for instance, is inseparable from American imperialism. Therefore, the term Cultural imperialism can be viewed in two dimensions. One that perceives it as imperialism within the culture domain and the other one tend to see it in terms of the cultural aspect of imperialism. These two are complementary in understanding cultural imperialism. Scott particularly raises a strong argument against cultural imperialism stating that it may reflect recent past therefore failing to capture the big picture and at the same time, the audience actively construct and filter meaning in a way that makes sense only to them. There is also a very present likelihood of emergence of a polycentric world of film production. The Hollywood, for instance, has multinational ownership, global auteurs and transnational circuits of cultural influence. Asia (Pusan, South Korea), Europe (Venice, Cannes, Belin) and North America (Toronto, Canada) are known to be among the places that have major film festivals. These festivals serve the purpose of alternating the circuit of distribution while simultaneously promote transnational economy of cultural prestige. They also aid in showcasing national cinemas, facilitate

The Three Little Pigs. James, sit still Essay Example for Free

The Three Little Pigs. James, sit still Essay My first graders took a seat on the carpet for our first story time, and I began to read, The Three Little Pigs. James, sit still. The children looked around. Was the books title Three Little Pigs James Sit Still? They realized I was talking to one of their classmates, who was rolling on the floor. I continued, The first little pig built his house of†¦James, stop wiggling, stop touching that. What should have been a simple task of reading the book, showing the pictures and stopping to discuss each problem the pigs faced was becoming increasingly difficult. I read on, trying to ignore the disruptions. CRASH! The chair James had been rolling under had fallen over and knocked a crayon box off of my desk. The loud noise interrupted the story and the children complained, James, Miss Gigout cant even finish a page. Youre messing up the story. Miss Gigout, does he have to be in our class? James pulled the chair off himself as the crayons rained down from the desk. His face burned deep red and he began to cry. He turned his back to the class, trying to pick up the mess hed caused, and I felt his shame. A special student. In the first hour and a half of our first day of school I saw clearly that James had the classic symptoms of Attention Deficit Hyperactivity Disorder (ADHD). He was inattentive, lacked concentration, stared into space, was impulsive and hyper. When James mother arrived to pick him up after school, we talked about his behavior. She informed me that James had indeed been diagnosed with ADHD but was not taking any type of medication because the family just couldnt afford it. I realized that something had to be done; I couldnt ignore his behavior, hope for the best and basically let this little boy fall through the cracks for the next nine months of school. A style versus a disorder. For the next few days I researched ADHD, trying to find a solution for our problem. I read books, searched the Internet, talked with the nurse at our school and to one of our special education teachers. No one seemed to really know how to teach a student with ADHD. They knew the symptoms and what type of medication to give, but really had no advice in the area of teaching. Richard Restak asserts in The New Brain (Rodale Books, 2003) that ADD/ADHD isnt so much a disorder as it is a cognitive style. With this in mind, through much trial  and error, I found my way through the next nine months. Along the way I came up with these suggestions to keep in mind when one has a James in the classroom: 1.Set a consistent daily schedule. The most important trick I found to work was keeping James on a regular schedule. By being consistent with our class schedule, James could regulate his day. He learned to watch the clock and tell just how much longer he had to sit still while I read. He knew how much time he had left to finish his assignment and what the clear consequences were if he did not finish. I found that by setting these clear consequences and rewards for his behavior, both good and bad, there were no miscommunications and he became responsible for his actions. Any time the schedule changed, I discussed the changes with James ahead of time so he was aware some things would be different that day. 2.Limit distractions around the students work area. James desk was slightly turned away from the rest of class to cut down on distractions. I didnt move his desk completely away from the other desks; I didnt want him to feel shut out or different. When it came time to work he could turn his desk away if he felt he was having trouble concentrating. On some days he had a hard time concentrating even if his desk was turned to the wall, but sitting on the floor close to my desk or in the classroom library would help him stay on task. I also had James keep only the necessary supplies at this desk; getting up for additional supplies gave him the opportunity to take a break, walk around and get rid of a little bit of energy. Sometimes James would stand while he worked at his desk; as long as the standing wasnt distracting to anyone around him, I let him do so. 3.Explain directions at least twice and have the child repeat them. I would tell the class the directions for an assignment, retell the directions to James one-on-one, then have him repeat the directions to me. By making sure James had three opportunities to get directions, he had a better chance of finishing the task. As the year progressed and projects got more detailed, I would explain two directions first; when those steps were complete we would discuss the rest of the task. I tried to keep the directions simple, limiting them to one or two tasks at a time. 4.Give silent cues that only you and the child know. Story time seemed to be the hardest task for James. He had to sit still on the carpet with his classmates and try to focus on what I was reading. I found that by asking James to sit close to me while I read I could give him a signal – a small tap on the shoulder or a little cough – to get his attention and bring him back to concentration. Even while working, these subtle cues would call him back without letting the rest of the class know I was talking to him. 5.Limit the amount of work given at one time. Instead of giving James a worksheet with 25 addition problems, I gave him five problems at a time. Hed finish those five, then take a break to get a drink of water or walk around, then come back for five more. Sometimes not all of the problems would be finished, but at least he worked without being frustrated and I didnt have to continually remind him to get busy. 6.And most importantly, be positive! With James it was important to focus on the effort, not the end-product. Praising him for completing part of a worksheet, even though some of the answers were wrong, gave him a sense of pride and made him try even harder. As we entered May, James had learned to read, add, subtract and even write paragraphs. He went from missing recess all week due to conduct to missing five minutes of it every few weeks for an occasional outburst. Eventually the students in my class noticed a change in James behavior and wanted to be friends with him. He was happier in school and more eager to learn. He no longer felt the embarrassment of being in trouble or not being able to control his actions. I did my best to embrace James cognitive style rather than fight it. I took the time to work in a partnership with James on his concentration instead of restricting him to what works for other children, which was far more rewarding for us both.

Characteristics Of Porters Five Forces Model

Characteristics Of Porters Five Forces Model This report aims to discuss the characteristic of Porters Five Forces model which had greatly contributes to strategic management. Porter (1980) sees competition in an industry being governed by five different sets of forces and an industrys attractiveness is contingent on the strength of these five forces. Nevertheless, this model is being debated since it is purely derived from industrial perspective. To be the market leader, resource- base theorists suggested organizations must aware of its intrinsic strength and weakness therefore enable them to formulate strategy efficiently. Apart from perspective imperfect, Porters five forces also limited by some factors when applying in certain industry. To present the contributions as well as limitations of Porters five forces framework, this report will examine the five forces of soft drink and airline industry. All the information is collected from text books, journals, articles, annual report and websites. 1.0 Introduction All purpose of strategy is to help an organization survives and be profitability in the industry. An industry is a group of firms that produce a similar product or service, for instance cosmetics or financial services. (L. Wheelen T., D. Hunger J., 2006). The understanding of the industry structure and its competition environment is a critical ingredient of a successful strategy. Firms need to examine the level of profitability of the industry they are entered, whether it is potentially high profitable in the future. Michael Porter (1980), a Harvard strategy professor contended that the industry profitability is determined by five forces of competition, they are the competition from new entrants, competition from substitutes, and competition from established rivals as well as the power of suppliers and power of buyers. (M. Grant R., 2008). By examine the strength of five forces reveal why an industry is attractive and only then can organization formulates strategy to gain competitive advantage in the market place. Unfortunately, Porters five forces framework has been involved into several criticisms. Some of theorists argued that Porters Five Forces framework is lack of rigorous since it is based on Industrial Organisation (IO) economic perspective and in reality, the strength of the forces may differ from business to business. (Campbell D., Stonehouse G., Houston B., 2002). The prediction of industry attractiveness based on the five forces is unclear and lack of trustworthy. To judge whether Porters five forces framework is useful to predict the industry potential profitability, this report will applying this model into soft drink and airline industry. 2.0 The Values of Porters Five Force Framework Porter Five Forces framework was derived from Structure-Conduct-Performance (SCP) paradigm of IO which concerned on the industry structure was influence by conduct and performance of organizations. (Jenkins M., Ambrosini V., Collier N., 2007). Insight into organization heterogeneity in terms of market attractiveness evaluations and understanding of market entry enable them to make better decisions and prevent from potential loss or go into liquidation. (Dixit A, K. Chintagunta P., 2007). Michael Porter indicated that the industry structure grows out of a set of economic and industrial characteristics that bring out the strength of each competitive force and the forces are threat of new entrants, threat of substitute, the rivalry among existing competitors, the bargaining power of buyers and suppliers. (M. Grant R., 2008). The strength of the five competitive forces can determines the long-run profit potential of an industry by how much of economic value retained by companies in the i ndustry versus bargained away by customers and suppliers, threaten by substitutes or forced by new entrants. (E. Porter M., 2008). The stronger of these forces, the more limited the organizations ability to set higher price and earn greater profits. The low forces, in contrast, become an opportunity for organizations to generate strategies. (L. Wheelen T., D. Hunger J., 2006). In order words, this framework suggested the source of organizational profits is market positions, and the positions protected by barriers to entry into the market. (Jenkins M., Ambrosini V., Collier N., 2007). Many strategic analysis tools formed based on the industrial perspective as Porters five forces did, for instance the PESTEL analysis is the useful environment scanning tool that examine the external factors influence an organization. Game theory, which founded by Von Neumann and Morgenstern (1944) contends that the rivalry among competitors is interdependent, but the issue is generally concerned with a firms external environment. (M. Grant R., 1998) 3.0 Five Forces of Soft drink industry 3.1 Rivalry amongst competitors Porter described the rivalry amongst existing competitors is jockeying for position, where they compete in the form of products price, products innovation and differentiation, advertising and promotion as well as after-sales services slugfests for purpose of scramble for market share and earn superior profits. The degree of rivalry in an industry is determined by several variables; they are the degree of competitors concentration, the level of rivalry, products differentiation, the industry growth rate and exit barrier. (G. H. Richard., 1983) Soft drink industry considered a consolidated industry, where the industry is leading by few large companies, such as Coca-cola, Pepsi-cola and Cadbury Schweppes. These companies who seize large proportion of market share had earned superior profit. In order to gain competitive advantage from competitors, Coca-cola and Pepsi-cola have spent large investment in advertising and promotion to build strong brand identify among consumers and become a barrier for new entrants. Coca-cola build customer loyalty by it unique coke recipe while Pepsi-cola serving different soft drink to capture market share of Coca-cola. The unique recipe of soft drinks had gained many loyal customers which uneasily duplicate by competitors. In the position of market leader, they can determine the price of soft drink and thus avoid price war. (M. Grant R., 2008) According to Agarwal and Gort (1996), the late entrants have relatively lower survival rates because the exit barrier is formed in competitive intensify. (Dixit A, K. Chintagunta P., 2007) The exit barrier in soft drink industry is significant because firms require large capital investment to achieve economic of scale in order to compete with strong competitors. Yet, according to the average return on invested capital (ROIC) of US industries, the profitability of soft drink industry increase consistently indicates that the market value of soft drink tends to grow in future. (Kindly refer to Appendix V). 3.2 Threat of Entry A high barrier to entry benefits the existing players in an industry because the competition is stable and established companies can take advantage of this opportunity to raise prices and generates favorable returns. The established companies who run a larger production may benefit from economic of scales and create barrier to the new comer. Others, the government regulation can also be a barrier to entry. (Johnson G., Scholes K., Whittington R., 2008) The barrier to entry can be created by existing companies by build strong brand loyalty. Although there is no significant restriction from government towards soft drink business, the efforts of Coca-cola and Pepsi-Cola to built brand loyalty have significantly threatened new companies to enter the business. (Kolter p., Armstrong G., 2008). Further, when the new companies intend to enter the market, both companies have take retaliate action by cut down the prices and forcing the new entrant to curtail expansion plans. (M. Grant R., 2008). Since the barrier to entry is high based on strong market leaders, the industry is considered attractive. 3.3 Threat of Substitute When the use of product can be wholly substitute by products out of the industry, customers will switch to substitute if the price of the product goes up. To the extent that switching costs are low, substitutes may have significant impact on the profitability of an industry. (L. Wheelen T., D. Hunger J., 2006) Through industry innovation, incumbents are struggling to produce diversity beverages to satisfy different consumers taste. The soft drink seems gradually substituted by carbonated beverage. In responding to the competition of substitute, Coca-cola expanded its business through alliance and acquisitions like Coke-Nestea and Coke -Minute Maid. Meanwhile, Pepsi-cola diversify their products flavor such as Pepsi with orange juice. (Meghan E., Deichert M, Ellenbecker M, Klehr E., Pesarchick L., Ziegler K., 2006). Yet, Coca-cola had builds extremely strong customers loyalty in the flavor of Coke since the early 1960s, there are no visible beverages can substitute Coke and it has been the top-selling soft drink over centuries. (Coca-cola, 2010). Briefly, substitutes become less of a threat because of the concentrated manufacturers effort in diversification. 3.4 Bargaining Power of Buyers Buyer power is determined by switching costs, the relative volume of purchases, the standardization of the product, brand identity, and quality of service. (Thompson J., Martin F., 2005) Companies are not merely selling their products to consumers, but large proportions of products are distributed to retailers such as supermarkets. Coca-cola and Pepsi-cola mainly distributed their soft drink products to supermarkets such as Tesco and Sainsbury. Although these retailers purchase soft drinks in large quantity, they do not have much bargaining power because they need different kind of soft drink products to generate consumer traffic, especially the popular brand name like Coke and Pepsi. Vending, basically deals with fixed price, was the most profitable channel for the soft drink industry. With no buyers to bargain, Coke and Pepsi bottlers could sell directly to consumers through machines owned by bottlers. (Meghan E., Deichert M, Ellenbecker M, Klehr E., Pesarchick L., Ziegler K., 2006). Therefore, the position of buyers in soft drink industry is weak because companies are not heavily relied on single distribution channel, but other route like vending machine or fast f ood chain. (Soft drink Industry, 2010) 3.5 Bargaining Power of Supplier The suppliers are powerful if they are in the position of well brand name, less competitors and high product differentiated. (Mike W. Peng, 2006). The main inputs of soft drink making are sugar and packaging. Sugar can be obtain from many sources and if the price of sugar increase, soft drink manufacturers can alternatively switch to corn syrup, as happened in the early 1980s. Thus, suppliers of nutritive sweeteners do not have much bargaining power to soft drink manufacturers. In contrary, they need to built long term relationship with soft drink manufacturers to make long-run profit in the business, for example, Monsanto signed long term Nutrasweet sweetener supply contracts with Coca-cola. (M. Grant R., 2008) Soft drink packaged by aluminum can and bottle. The manufacturers of aluminum can and bottle are almost similar and therefore they engaged in price competition to survive in the industry. With more competitors vying for supply contract with large soft drink manufacturers, soft drink manufacturers are able to negotiate extremely favorable price and thus suppliers bargaining power is relatively weak. (Meghan E., Deichert M, Ellenbecker M, Klehr E., Pesarchick L., Ziegler K., 2006) 3.6 Summary on Five Forces of Soft Drink Industry Overall, in soft drink industry, the rivalry is moderate since the concentrated producers had avoided significant price competition. The industry is considered attractive because high entry barrier prevent new entrant from fragment profits, there is no visible substitute and the bargaining power of suppliers and buyers are relatively weak. Cott Corporation is a good example who earned favorable profits in this industry. Cott recognized the unique Coke taste to the mind of consumers thus established its private-label cola called RC Cola and successfully taking 5.5 percent shares of U.S. soft drink market in year 2005. (M. Grant R., 2008). Cott Corporation has proved that Porters five force framework is useful to predict industry profitability, which in accordance with the SCP concept of Porter. 4.0 Debates and critiques on Porters Five Forces Framework As outlined that Porters Five Forces Model was derived from industry perspective and it is therefore expected that the model is limited when applied at the firm level. In the early eighties, strategic management was much dominated by IO perspective, where the organizations performance is contingent on its external environment and thus loses the sight of organizational perspective. (Jenkins M., Ambrosini V., Collier N., 2007) The resource-based view, in contrast, examines the link between the internal characteristics of an organization and organizations performance. (Campbell D., Stonehouse G., Houston B., 2002) It highlights the core competency of an organization are the main sources of sustainable competitive advantage. (Kotenlnikov V.). Hamel and Prahalad (1994) explained that core competence does not appear on balance sheet, distribution channel or even brand and patent, but an aptitude to manage them may be one. Correspondingly, Penrose (1959) argued that a firm is a collection of resources and that a firms performance depends on its ability to use them. (Jenkins M., Ambrosini V., Collier N., 2007). In addition to the industry competition structure, resource-based approach examine deeply into the skills and competences of each competitor, the design of value-adding activities, the technologies employed and strategic groupings. The strategic analysis model like value-chain and SWOT analysis are contri butions of resource-based view which provide a greater understanding of organizations core competences and enable organization well manage their resources and capacities to formulate appropriate strategies. (E. Spanos Y., Lioukas S., 2001). Baden-Fuller C. and Stopford J. (1992) said that it is not industry matter, but the firm itself, as happened in airline industry. (De Wit B., Meyer R., 2005) 5.0 The Five Forces of Airline Industry 5.1 Rivalry amongst competitors The intense rivalry in airline industry caused by undifferentiating products and services, for instance, most of them were using similar aircraft like Airbus A320 family. (Shawn S., 2004)To be the ideal choice of customers, airlines had competing in fare price and their on-board products and service. They struggle to enhance their frequencies and timing of flight to avoid their competitors a frequency advantage. The barrier to exit is one of the significant factors that result fierce rivalry. The capital investments are a large sum and it is difficult to dispose the assets suppose the carriers are suffering in loss. Trans World Airline is the example of company who can remain competitors for three more years before gone into liquidation. (Ridderbusch K., 2006) The reason of high fixed costs significant influence the profitability of industry, like revealed in Appendix V, the ROIC of airline industry is slightly five percent and therefore the industrys growth rate is slow. 5.2 Threat of Entry The main entry barriers of airline industry are capital requirement and retaliation from established airlines. To establish an air transport business is a huge investment, including the expensive assets of airplane and safety facilities. This barrier had been reduce by bank institutions who encourage airline carriers by extend credit. (Vecchio J.D., 2000) There is not significant entry control in international airline industry such as US and Europe, but airport slot can be a barrier to entry. The condition of congested slot in hub airport has makes it difficult for new entrant to gain access to attractively-time slot. However, the congested slot issue has benefits the existing airlines. (Shawn S., 2004). Incumbents enlarge their business by hub system and thus they could serve more cities from their hubs and offer greater frequency flight to satisfy different customers need. (Vecchio J.D., 2000) 5.3 Threat of Substitute Apart from oversea reason, people tend to choose rail transport although they can reach destination in shortest time by air transport. Railway became a good substitute of airway as it provide city centre to city centre travel which makes convenience to consumers and its fare price is always cheaper that airlines. The market of airlines became worse when the development of rail transit. Through constantly innovation and development in railway industry, people today can choose long haul rail transit to reach destination in short time, as air transport did. (Shawn S., 2004) 5.4 Bargaining Power of Buyer Airline offers transportation service to two groups which are travel agents and consumers. Traditionally, travel agency system is overwhelming because it is the main distribution channel for airline. The airlines who much depends on travel agents forced to reduce fare price to keep long-term relationship that able to sustain competitive advantage in the market. The available of internet benefits consumers as they can access to the fare price and compare with each other. Many customers choosing airline travel because they can reach destination in short time, thus they always find for price discrepancy of the same exact flight. Considered airline travel is relatively luxurious trip, the fall in fare price would significantly increase the demand, especially those plans for a family vacation. Since the trend of demand is elastic, customers switching from each other is visible suppose the market fall into price war. (Vecchio J.D., 2000) 5.5 Bargaining Power of Suppliers The suppliers in airline industry are concentrated producers such as Boeing and Airbus. These suppliers became a threat to airlines because they provide high quality airplanes and pilot training services. (Johnson G., Scholes K., Whittington R., 2008) The power of supplier can determine by labor union. Industries which depend massive on employees are low profitability because the more skill people the more they need to pay. Aviation industry required high talent people such as pilots and have a high percentage of employees unionized and it is therefore less profitability. (M. Grant R., 2008) 5.6 Summary on Five Forces Analysis of Airline industry Through exploring five forces, airline industry is easy to entry but hard to exit, threaten by powerful supplier and buyer as well as substitute, and the rivalry is intensified. Therefore airline industry is extremely unattractiveness and all organizations stuck in the industry and are likely to suffer. In reality, however, Ryanair has survived and successfully seize significant market share in Europe. (Mike W. Peng, 2006) The key success of Ryanair is its concept of no-frills, low fares and hassle-free which effectively take cost advantage and perform better punctuality than competitors. However these strategies are zero without the effective management team and good employees performance. Ryanair implemented a third year of pay freeze to achieve cost saving however satisfy its cabin crew by maximize their time off. Despite lowest fares price, Ryanair continues maintain a safe and reliable air travel to meet customers need. (Ryanair, 2010) The successful of Ryanair in such an unattr activeness industry are its peoples competencies that make sustainable competitive advantage, as suggested by Hamel and Prahalad. 7.0 Other Limitations 7.1 Hyper competition Another critique is that competition is a dynamic process of rivalry that constantly reformulates industry structure. Joseph Schumpeter viewed competition is the dynamic forces of innovations which continuously restructure industry and tends to unstable. (M. Grant R., 1998, 2008). Since it is based on the industrial perspective in the eighties, the five forces model is ineffective to predict competition and profitability if the industry structural transformation is rapid like High-tech industries. (Recklies D., 2001). Todays IT and software industry are continuous being revolutionized by innovation. Organizations struggle to gain competitive advantage comes from an up -to-date knowledge of environmental trends and competitive activity tied with a willingness to risk a current advantage for a possible new advantage. This fast growing market structure indicates that is difficult to master the market trends and it is therefore limited for Porters five forces to predict the attractivenes s of the industry. (L. Wheelen T., D. Hunger J., 2006) 7.2 The Complement as an important force Traditionally, Porter contends that the industrys attractiveness is driving by the potential suppliers of substitute good and service. This force is doubtful that as the presence of substitute reduce the value of the products, complements value will increase. Andrew Grove, the former CEO of Intel suggests complements should be added into Porters forces framework because it contributes visible impact, like the available of software add value to hardware. Yet, apart from IT industry, complements influence the competitiveness in other industries, for example the value of water heater increase if consumers access to gas supplier and service. Given the characteristic of complements is crucial to most products, the analysis of competition environment should take them into account. Organizations should reduce the bargaining power of complement suppliers in order to stimulate the demand of the products, like the strategy took by Nintendo. Nintendo controls the operation of games software pro ducers by provides developer licenses and through development of games software successful augments the demand for Nintendo video game console. (M. Grant R., 2008) 8.0 Conclusion and Recommendation Generally, Porters five forces are lack of rigorous and limited by its industrial perspective. In the case of Cotts triumphant in soft drink industry is not merely the commercial market, but much depend on its intrinsic management who wisely distribute its product in grocery channel which saving cost in term of no advertising and promotion. Cott popular with affordable soft drinks and their revenues increase dramatically through the growing of grocery retailers like Wal-Mart. (Cott, 2010). Therefore, Porters five forces seem lack of reliability relative to resource based analysis model. However, as Barney and Zajac (1994) said, the examination of strategy implementation skills (i.e., resources and capabilities) cannot be understood independently of strategy content and the competitive environment within which the firm operates. (E. Spanos Y., Lioukas S., 2001). In conclusion, managers should conduct the strategic analysis not simply based on Porters five forces, but examining in combination with other intrinsic perspective strategic analysis tool like SWOT analysis. SWOT model emphasized the elements of Strength-Weakness of an organization in addition to the Opportunities-Threats from external source. Furthermore, managers may apply PESTEL framework to supply the lack of Porters five forces model. (Trundy G., 2006). PESTEL framework emphasize the important elements of Politic, Economic, Social, Technology, Environmental and Legal to carry out a deeper external environment scanning that may influence organizations performance in the market.

Free Hamlet Essays: Thoughts on Hamlet :: The Tragedy of Hamlet Essays

Final Thoughts on The Tragedy of Hamlet In light of the biographical information that was recently presented in class, The Tragedy of Hamlet, Prince of Denmark has the potential to take on new meaning. Instead of just being a play that takes a closer look at honor, revenge and suicide, Hamlet turns into a canvas that gave Edward DeVere the opportunity to express himself without exposing himself at the same time. Assuming that the role of Hamlet was based on DeVere, the query that plagues my mind is: DeVere or not DeVere? That is the question, indeed. As discussed in class, there are similarities between the character of Hamlet and DeVere, including: loss of a father at an early age, a quick re-marriage by the mother, being interested in the theatre and the pirate attack, just to name a few. Something we did not discuss in class was the ending of the play and how that might correspond with DeVere's current anonymity when it comes to the works of Shakespeare. During the final scene in Hamlet, Prince Hamlet finds himself mortally wounded just after he has finally gotten his revenge on his uncle. As he dies, Hamlet asks Horatio to tell his story (V.ii.338-339). Horatio knows everything that has transpired since the beginning of the play, so he would be able to tell the Danes about how Hamlet figured out the horrible treason that had occurred with the foul death of his father, etc. In essence, Horatio's story would give Hamlet honor and seal his memory in the hearts of the Danish people (and possibly others) forever for his noble works. The rest of Hamlet is so autobiographical that it does not make sense for the final scene to not represent something in DeVere's life. I think that DeVere wrote this scene as a will or instructions on how he wanted his dramatic works to be handled when he died. Once dead, he would have no need to fear persecution by the Tudor family, so his name could finally be associated with all of the plays and sonnets that he had been writing secretly. Essentially, his talent would be praised, and his legend would live on in the hearts of all who saw his dramatic works.

Television Violence :: essays research papers

Violence and Television In today’s society, television violence is shaping the way our children behave, making them prone to violence and abuse as they get older. Living in a world where the majority of our entertainment is television, it is very likely that we would become more immune to the physical and damaging acts of damaging force committed. Violence is all over our media but mostly on the TV. Parents should monitor what their children are watching closely, so that their behavior does not become more destructive at; even at the age of 5. History shows that some of the first violent acts were noticed in the 1950’s. They say that even back then a lot of television was filled with destructive acts. From talking to my grandparents television was not as much of a necessity as we believe it to be today. Being the society that has to be entertained around the clock, we just do not think about what is going into our children’s heads. It seems to affect children more, because their behavior patterns are still developing, and are very vulnerable, and we don’t want them to develop into what they see on TV. Children who watch television a lot of the time become less aware to the pain and suffering of other people around them. If they are always in front of the tube, and just sit there, and soak in all of that bad stuff they are seeing, they become not as aware as they should be. When terrible acts of violence happen in the children’s life that do watch a lot of TV, they are not as aroused by the acts going on in front of them. It is not as disturbing as it would be for a child who does not watch a lot of violent television. A study was shown that a child who had watched a violent television show such as The Power Rangers, rather than a nonviolent show like My Little Pony, were slower getting involved when they saw a younger child getting beat up or playing destructively. Instead of children taking action, or getting involved if they are old enough, they are more fearful of the things going on around them. If a child watches a lot of violence, when a violent or destructive situation came up they might be afraid to take action. They could be fearful that they would get hurt. Television Violence :: essays research papers Violence and Television In today’s society, television violence is shaping the way our children behave, making them prone to violence and abuse as they get older. Living in a world where the majority of our entertainment is television, it is very likely that we would become more immune to the physical and damaging acts of damaging force committed. Violence is all over our media but mostly on the TV. Parents should monitor what their children are watching closely, so that their behavior does not become more destructive at; even at the age of 5. History shows that some of the first violent acts were noticed in the 1950’s. They say that even back then a lot of television was filled with destructive acts. From talking to my grandparents television was not as much of a necessity as we believe it to be today. Being the society that has to be entertained around the clock, we just do not think about what is going into our children’s heads. It seems to affect children more, because their behavior patterns are still developing, and are very vulnerable, and we don’t want them to develop into what they see on TV. Children who watch television a lot of the time become less aware to the pain and suffering of other people around them. If they are always in front of the tube, and just sit there, and soak in all of that bad stuff they are seeing, they become not as aware as they should be. When terrible acts of violence happen in the children’s life that do watch a lot of TV, they are not as aroused by the acts going on in front of them. It is not as disturbing as it would be for a child who does not watch a lot of violent television. A study was shown that a child who had watched a violent television show such as The Power Rangers, rather than a nonviolent show like My Little Pony, were slower getting involved when they saw a younger child getting beat up or playing destructively. Instead of children taking action, or getting involved if they are old enough, they are more fearful of the things going on around them. If a child watches a lot of violence, when a violent or destructive situation came up they might be afraid to take action. They could be fearful that they would get hurt.

Sonstitution of india Essay

There shall be paid to the Comptroller and Auditor-General of India a salary at the rate of *four thousand rupees per mensem. (2) The person who was holding office immediately before the commencement of this Constitution as Auditor-General of India and has become on such commencement the Comptroller and Auditor-General of India under artcle 377 shall in addition to the salary specified in subparagraph (1) of this paragraph be entitled to receive as special pay an amount equivalent to the difference between the salary so specified and the salary which he was drawing as Auditor-General of India immediately before such commencement. The rights in respect of leave of absence and pension and the other conditions of service of the Comptroller and Auditor-General of India shall be governed or shall continue to be governed, as the case may be, by the provisions which were applicable to the Auditor-General of India immediately before the commencement of this Constitution and all references in those provisions to the Governor-General shall be construed as references to the President. The Comptroller and Auditor-General of India shall be paid a salary equal to the salary of the Judges of the Supreme Court vide s. 3 of the Comptroller and Auditor-General’s (Duties, Powers and Conditions of Service) Act, 1971 (56 of 1971). The salary of Judges of the Supreme Court has been raised to Rs. 30,000 per mensem by the High Court and Supreme Court Judges (Conditions of Service) Amendment Act, 1998 (18 of 1998), s. 7 (w.e.f. 1-1-1996). THIRD SCHEDULE [Articles 75(4), 99, 124(6), 148(2), 164(3), 188 and 219]* Forms of Oaths or Affirmations Form of oath of office for a Minister for the Union:— â€Å"I, A. B., do swear in the name of God solemnly affirm that I will bear true faith and allegiance to the Constitution of India as by law established, 1[that I will uphold the sovereignty and integrity of India,] that I will faithfully and conscientiously discharge my duties as a Minister for the Union and that I will do right to all manner of people in accordance with the Constitution and the law, without fear or favour, affection or ill-will.† Form of oath of secrecy for a Minister for the Union:— â€Å"I, A.B., do swear in the name of God solemnly affirm   that I will not directly or indirectly communicate or reveal to any person or persons any matter which shall be brought under my consideration or shall become known to me as a Minister for the Union except as may be required for the due discharge of my duties as such Minister.† Form of oath or affirmation to be made by a candidate for election to Parliament:—â€Å"I, A.B., having been nominated as a candidate to fill a seat in the Council of States (or the House of the People) do swear in the name of God solemnly affirm that I will bear true faith and allegiance to the Constitution of India as by law established and that I will uphold the sovereignty and integrity of India.† * See also arts. 84(a) and 173 (a). Ins. by the Constitution (Sixteenth Amendment) Act, 1963, s. 5. THE CONSTITUTION OF INDIA Form of oath or affirmation to be made by a member of Parliament:— â€Å"I, A.B., having been elected (or nominated) a member of the Council of States (or the House of the People) do swear in the name of God solemnly affirm that I will bear true faith and allegiance to the Constitution of India as by law established, that I will uphold the sovereignty and integrity of India and that I will faithfully discharge the duty upon which I am about to enter.† Form of oath or affirmation to be made by the Judges of the Supreme Court and the Comptroller and Auditor-General of India:— â€Å"I, A.B., having been appointed Chief Justice (or a Judge) of the Supreme Court of India (or Comptroller and Auditor-General of India) do swear in the name of God solemnly affirm that I will bear true faith and allegiance to the Constitution of India as by law established, 1[that I will uphold the sovereignty and integrity of India,] that I will duly and faithfully and to the best of my ability, knowledge and judgment perform the duties of my office without fear or favour, affection or ill-will and that I will uphold the Constitution and the laws.† Form of oath of office for a Minister for a State:— â€Å"I, A.B., do swear in the name of God solemnly affirm that I will bear true faith and allegiance to the Constitution of India as by law established, 1[that I will uphold the sovereignty and integrity of India,] that I will faithfully and conscientiously discharge my duties as a Minister for the State of †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.and that I will do right to all manner of people in accordance with the Constitution and the law without fear or favour, affection or ill-will.† Form of oath of secrecy for a Minister for a State:— â€Å"I, A.B., do swear in the name of God solemnly affirm that I will not directly or indirectly communicate or reveal to any person or persons any matter which shall be 1 Ins. by the Constitution (Sixteenth Amendment) Act, 1963, s. 5.

Dove, the Brand to Beat Essay

Dove is a brand under the many products of Unilever. It was in the 1890s when William Hesketh Lever, founder of Lever Bros popularized cleanliness and hygiene with his introduction of the Sunlight Soap in Victorian England. The Sunlight Soap led the advocacy â€Å"to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life ay be more enjoyable and rewarding for the people who use our products†. (www.dove.com) For three centuries, Unilever has proven its success over economic booms, depressions, world wars and the changing lifestyle of its consumers as the world advanced through technology. Dove is the leading skin care product since 1957. It is clinically proven and has been noted to be good for dry sensitive skin which half the women in the world has. And since the 1980s, Dove has launched more supporting products to the soap bar such as moisturizing body wash, deodorants, body lotions, facial cleansers, shampoos and conditioners. All of these products are aimed to solve skin needs comprehensively bringing out the true inner beauty of women. Dove is boasts of its number one in the race of cleansing brands with double-digit growth data. Sales in over 80 countries are over â‚ ¬2.5 billion a year. They estimate that over 1 billion showers are done using Dove products each year in the US alone. The success is due to the brands keeping of its clinically proven promises and understanding of its real market. Studies show that only 12 % of women are very satisfied with their physical attractiveness. 2% of women articulate themselves as beautiful. 68% knows that media almost always sets unrealistic standards of beauty and the 75% hopes that media would better itself in portraying diversity in women’s physical attractiveness that includes size, shape and age. â€Å"Dove is actively trying to address the root of the problem of negative self-image. Dove has founded the Dove Self-Esteem Fund, which funds programs to raise self-esteem in girls and young women. In the US, it’s working through the Unilever Foundation to sponsor a partnership with Girl Scouts, called ‘uniquely ME!’ It also supports the BodyTalk education program for schools in the UK and Canada.† (www.dove.com) The Dove Self-Esteem Fund has come along way since consumers saw that water alone was not enough to clean oneself. American consumers of the new millennium are more demanding than ever and value minded. Dove consumers pay a higher price for Dove due to its after sales value. The target market of Dove are the people who can afford to put a premium for added market values compared to cheaper alternatives such as Ivory. â€Å"According to Soap, Cosmetics, Chemical Specialties, aging baby-boomers were looking for milder, less irritating products. Soaps using vegetable-based fats, with no animal fats or animal testing, were also in demand. Other popular items included loofahs, oatmeal products, and chamomile leaves. In general, customers demanded performance and value in all their soap, shampoo, and detergent products, which were the driving factors behind the soap and detergents industry at the turn of the century.† (Thompsons, 2006) All these added value makes Dove cost more than the average bath product. Value leaders attempt to offer the best product at the cheapest price. These products cannot compare on quality and in the short term, competes for the value of each dollar. Ivory products advertise themselves on the price pitch that does not happen to Dove products. Each Dove product commercial does not mention price. this kind of advertising strategy may increase Ivory income by selling more quantity but soaps such as Dove and Dial remain successful as well by selling more expensive and keeping loyal customers at lesser volumes. â€Å"The bar soap market, which had grown at an average rate of about 4.1 percent annually in the early 1980s, entered the 1990s with a growth rate of about 4.9 percent. Beauty bars comprised the fastest growing segment of the bar soap market, with sales increasing at a rate of about 7 percent per year. Later in the decade, however, bar soap began to lose some ground to shower gels. In 1998, bar soap sales grew only 1.5 percent in value and slipped 4.5 percent in unit terms, while shower gel sales increased dramatically. However, even with their 18.1 sales gain in 1998, the shower gel market, with total sales of $450 million, remained slightly less than a third the size of the bar soap market, which totaled $1.4 billion in value in 1998.† (Thompsons, 2006) Dove has been successful in its campaign to increase and sustain loyal consumers due to its steadfast supporting of its timeless belief in their original product. Compared to the rest of the competition, Dove remained the soap that held on to its ‘added moisture’ selling point. From that, Dove has evolved and widened its strategies in cornering a wider and global market. For one, it’s campaign-promoting self-esteem in women cuts above the rest. The ‘campaign for real beauty’ ad that models larger than average smiling women in white underwear has sent advertisers of other soaps amok. The message of this ad is a statement against the usual advertisers that project the beautiful woman with impossibly physical proportions. This strategy of using controversy for advertising worked so much for Dove. â€Å"The women in these photos appear to love who they are and the way their bodies look. Sue Ontiveros of the Chicago Sun-Times says, â€Å"It’s the joy on their faces that I really like. There’s just so much happiness in their smiles that I feel as if these women are saying ‘this is the real me and I like her.’ Boy, is that rare and just the message I’d like females to get and embrace.† Just because your booty can’t fit into a size four doesn’t mean you’re not sexy. The joy and confidence of the Dove models allows them to look sexy without having to wear seductive facial expressions.† (www.campaignforealbeuty.com) The challenge that lies on the Dove self-esteem campaigns is to make sure that they do not get caught playing two sides. A teener realizes that the big women ad was sporting big tight thighs. Dove was getting the most of this because their thigh-tightening product was being launched. A critic also realized that letting women with underwear pose on camera was still diminishing respect for women even if they were all size large. The most significant challenge that advertisers faced was fueled by the growing global concern of consumers over environmental issues. Consumers demanded that products like Dove have to be manufactured and marketed using ‘earth-friendly’ products and processes without sacrificing quality. Dove’s dishwashing liquid leads their earth-friendly products. Using the dishwashing liquid leaves the hands moisturized, the plates squeaky clean and the rivers unpolluted Another important strategy for Dove products to stay in the lead is using technology to further their market reach. The website of Dove and its dealers are well-made and very user friendly. Buying online is very convenient. Using the internet as part of the marketing efforts, Dove can ensure the existence of its loyal customers who pays more to buy Dove soap. The prices below gathered from the websites show comparisons in prices of different common leading bath soaps. Dove fits in the middle of the price war as it is appreciated by the market as the soap that has more value compared to the usual everyday common soaps such as Dial and Coast but not too expensive like the signature and specialty soaps like Cetaphil or Neutrogena. Price Comparisons Dove   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3.08 Dial   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   0.99 Ivory   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1.89 Cetaphil   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4.09 Neutrogena   Ã‚  Ã‚   3.95 Coast   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1.20 Table 1. User ratings between Dove competitors Product name Pears Soap Imperial Leather Original Soap Palmolive Original Soap Bar Dove Extra Sensitive Cream Bar Lux Milk & Honey Beauty Soap Oilatum Soap Bar Camay Classic- Toilet Soap Overall user rating:    Recommended by 100% (13 Reviews)    Recommended by 95% (19 Reviews)    Recommended by 50% (6 Reviews)    Recommended by 86% (28 Reviews)    Recommended by 100% (1 Review)    Recommended by 100% (2 Reviews)    Recommended by 33% (3 Reviews) http://www.ciao.co.uk/product_comparison.php?Pid=1%2C10%2C10534%2C15372%2C5015455%2C5231365&IDs%5B%5D=70462&IDs%5B%5D=70445&IDs%5B%5D=70457&IDs%5B%5D=70440&IDs%5B%5D=70450&IDs%5B%5D=5628139&IDs%5B%5D=70438&Compare=Compare   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The table above shows user ratings from the ciao website. Recommendations between Dove competitors are tabulated. Though Dove Extra Sensitive Cream Bar had an 86% recommendation ratings, it had the most number of reviews totaling 28 as compared to Imperial leather Original Soap that seconded the list with 18 reviews, a far ten reviews short of Dove. This short sampling will show that there are more Dove users who connect to the internet as compared to the other products.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dove moves forward in its goal to build a strategic global ‘master’ brand. Backed by Unilever’s expertise in product branding, Dove with its good quality material for hygiene and beauty preservation will continue to focus on making their brand lead by promoting the value of their brand as against the price of the soap.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"Dove was an instant hit, generating $55 million in sales its first six months, per Information Resources Inc. This year, sales climbed to $79 million for the 52 weeks ended April 22. Dove’s current market share stands at 4.7%, equal that of Procter and Gamble’s Old Spice. P&G’s Secret brands still collectively dominate the $1.6 billion category, but have been losing share to Dove. Total Secret sales were $229 million as of April 22, down 8% from $248 million for the year ended Sept. 10, 2000, per IRI.† (Ward, 2003)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I have personally using Dove for the past ten years and have been more than twice tempted to try other brands. Though I did try out one or two other brands during such time, I always went back to using Dove because of its simplicity, truthfulness and mission to add social value to a common daily commodity. In a world where brand names are easily communicated with visuals only technology knows how far will go, Dove will remain as a trustworthy partner in my personal health care. References: U.S. Department of Commerce. U.S. Industry and Trade Out-look ’99.   Washington, D.C.: GPO, 1999. U.S. Department of Commerce. U.S. Census Bureau. 1997 Economic Census. Washington, D.C.: GPO, 1999. Van Arnum, Patricia. â€Å"Consumer Product Majors Soak in a Renewed Outlook.† Chemical Market Reporter, FR3-5. Ward, John. 2003. Does Market Share Really Apply to Apple? http://www.vectronicsappleworld.com/2003/opinion/0306.html www.ciao.com www.dove.com www.answers.com Dove’s extension into deodorant is a prime example of Unilever’s long-term strategy to build a set of global â€Å"master† brands with new products and heavy marketing support. The launch was backed by more than $30 million in media spending, a level usually reserved for new brands. Dove marketers also wanted to develop a product specifically for women. While a number of existing brands are gender neutral (Ban, Sure) or targeted to men (Brut, Right Guard, Old Spice), not since P&G introduced decades-old Secret has a manufacturer captured the collective attention of the female audience. Preferred language style: English(U.S.) †¨Ã¢â‚¬ ¨Dove Soap (brand I want researched on)†¨Ã¢â‚¬ ¨Think about a product you love, that you use all the time. In this first part of the assignment, your goal is to uncover as much research about the brand and it competitors as possible. †¨Ã¢â‚¬ ¨You`ll want to know the history of the brand, the characteristics of the people who buy/use the brand, and everything else possible about it. But don`t forget to look into the competition. What are they doing right? What are they doing wrong? 5 pages 4 sources History Characteristics of its market Competition status What they are doing right? What they are doing wrong?